As I noted in a recent post, brands that use Fb for advertising have seen a pointy drop in natural attain. When Fan Pages launched in 2007, anybody may arrange a web page for his or her firm and start buying followers so they might put up limitless promotional content material to their information feeds. That is now not the case — Fb has moved the purpose posts as soon as once more and is contributing to this phenomenon. Merely put, the corporate is searching for methods to earn more money. So, listed here are some answers to the question How to raise Facebook engagement? Continue reading


Folks tell me on a regular basis that they’ve heard many unsuccessful tales on getting so little attain on their content creation on Facebook and are actually having doubts about it.

Actually, right here’s what I take into consideration a few of the myths surrounding Fb as we speak:

Lies, lies, lies! It’s all lies!

I imagine it’s all a giant miscommunication.

Listed here are among the largest Facebook myths about content material creation. Let’s debunk them one after the other. Continue reading



Should you think messaging apps are only for private communications, take into account this: Nielsen’s Facebook Messaging Survey confirmed that messaging ranked second out of 9 potential modes of communication with enterprise, and that 53 percent of persons are extra prone to store with a enterprise they’ll message straight.

In truth, people exchange 1 billion messages with businesses on Facebook each month.

Not enough? Take a look!

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Facebook revolves round likes, so it’s no shock that anybody with a Facebook Page needs to get more of them.

Nonetheless, as most social media entrepreneurs can (begrudgingly) let you know, what you submit on Facebook won’t attain each single one that has preferred your Web page. It is because the variety of likes your Page has isn’t the assured dimension of your fans, it’s the potential size of it. For all of these likes to actually matter, you want related and useful content material that folks have interaction with frequently.

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A “Like”signifies an actual particular person displaying curiosity in what you are promoting. That one has opened a 24-hour-a-day, 7-days-a-week way to communicate with you. So sure, this can be a very highly effective factor in on-line advertising and marketing.

With Facebook, you can maintain your fans heat in a pleasant, non-invasive approach. There are solely so many occasions an individual will store in a month or yr, relying in your trade. Even promotional emails with 10% off coupons can change into tired and end up in folks’s spam folder over time. So, to maintain an individual engaged between purchases, Facebook posts are key.

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