Keep reading for more tips to increase Facebook engagement in 2021.
For commitment-phobes, the word “engagement” may be a terrifying and loaded one — but for social media marketers, Facebook engagement in 2021 is the holy grail.
In fact, we’re not talking about popping the massive Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page.
Facebook engagement is important as it can help extend organic reach. Engagement helps increase your News Feed placement based on the Facebook algorithm.
Moreover, likes and shares expand your posts to your audience’s extended network.
Finally, engagement indicates that your viewers are, well, engaged. And an engaged viewer that desires to interact with your brand is something every marketer should work for.
One of the biggest benefits of social media advertising is that you can test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering software that helps take advantage of your ads across Facebook and Instagram.
If you are using Facebook or Instagram ads or plan to use them in the future, the Facebook pixel is a must-use device. Read on to learn the way it works, and the key details you need to know about upcoming changes for iOS 14.
Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are engaged through a contest? Moreover, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020. As a marketer, these stats are hard to ignore. Social media contests and giveaways are a superb strategy to interact with fans and acquire followers. However, running a contest requires lots of planning. It is not as easy as you think. Today, let’s review all the things you should know about running a Facebook giveaway. First, we’ll dive into the rules. Then, we’ll talk about getting started with your own Facebook giveaway. Finally, we’ll provide you with some ideas and examples to inspire your own contest.
Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since Facebook combined its messaging backend with Instagram — Messenger ads have never been more related.
More than one billion people use Messenger every month, 78% of them using smartphone users to send messages.
At the same time, businesses exchange more than 20 billion messages monthly with Messenger users. (And yet for Gen Z, that’s still not enough: 60% of that age group wish they could message more businesses. Greedy!)
So whether you need to hedge your bets on the future of social, or you’re in the dozens of different ways you can use messaging apps to reach your audience right now, we’re here to explain to you how to use Facebook Messenger ads to converse.
If you’re a gamer who’s trying to build a solid social media following online, Facebook Gaming is the place to be. It’s one of the most famous streaming platforms online after YouTube and Twitch for game players. If you’re trying to grow your reach and showcase your gaming skills, this platform is a great place to start. One of the reasons that make it a great place to start is that it’s not yet as competitive as other platforms. While it may still be a new platform (with about a 3% market share), you can get the advantage of a head start on it because it’s growing quickly. Now, let’s check out this complete guide about Facebook Gaming.
While Facebook Marketplace is relatively new, it already has so much going for it. Unlike eBay that has been around the block for much longer, Facebook Marketplace makes it simpler for consumers and sellers to use the same channel. Actually, nearly 140 brands already use the platform monthly to connect with their clients and seek new selling opportunities on Facebook Marketplace.