Keep reading to find out more Facebook post ideas for lead generation.
Most marketers know by now that Facebook is a crucial business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you realize it can help you reach new audiences you may not have been able to reach otherwise. It can also allow you to be found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. However what about using Facebook post ideas for lead generation? Attracting new leads using Facebook — leads that might eventually turn into paying customers — is one of the most intriguing reasons to use Facebook marketing.
And yet, we discover that only about half of marketers use Facebook to source leads. This needs to change. And even in case you are generating leads on Facebook. All of us could probably use a little boost in our lead generation efforts.
To ensure we’re all on the same page, let’s start with what a lead is (and isn’t). And then the two forms of leads you can generate on Facebook.
As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Or, at the very least, the joy that comes with having upwards of five internet strangers sign our e-guestbook. (Were they all my brother trying to prank me? I don’t want to talk about it!!)
Today, though, with the power of Facebook groups for business, brands have an opportunity to build fan communities in a way that just wasn’t possible back then.
Sure, you might not have a neon pink visitor counter on the page like I did (jealous much?), but you do have access to Facebook’s 2.41 billion active monthly users and the tools there to build a thriving digital clubhouse. Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it.
Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions”— including posts from Facebook Groups for business.
Engagement breeds reach which breeds more engagement… and you want to get engaged, right? (And I don’t mean to a member of 2gether, Chad specifically).
It’s time to get your fan community started. Here’s how to use Facebook groups to grow your business and engage customers.
Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue and helped brand to target customers with Facebook ads.
More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advertisers can use to connect with their target audience.
For a look under the hood, see how Facebook uses your data to help marketers reach you.
But Facebook data is only part of the equation. Facebook defines audiences in three ways:
- Core Audiences rely on Facebook data to target ads
- Custom Audiences use data from your customer management system, website, or mobile apps to target people you already know.
- Lookalike Audiences help advertisers find new audiences by combining Facebook data with your Custom Audience data.
Before you launch your next Facebook ad campaign, learn which targeting options you can choose from to ensure you reach the right people.
Effective Facebook targeting can help to increase ad conversions while decreasing the cost per conversion. This is the ultimate measure of an ad’s value.
Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget.
8 powerful Facebook ad targeting strategies you should know
You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story.
Wouldn’t it be nice to have a little pocket guide to navigating Facebook?
To help you break through all the clutter on Facebook and actually start seeing results, we put together the infographic and tips below.
In the second post of this series, we knew seven steps to create an ad on Facebook. Here, we will go through tips and ideas on how to advertise on Facebook in 2020
Let’s check it out!
In the previous part of this series, we explored tons of different kinds of Facebook Ads. Here in this article, we will go through how to successfully advertise on Facebook.