We all know Facebook is now the world’s largest social network. Then Facebook advertising is an essential way to connect with your audiences on this platform.

With the Facebook algorithm which is updated day by day, you can find it hard to connect organically with audiences. However, Facebook’s micro-targeting features allow you to exactly reach your target audience. Facebook ads can deliver your message directly to the people who are most likely to want your products or services.

That’s good for your budget, conversion rates, and return on investment. You only pay money to approach the most valuable potential customers.

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A successful Facebook Messenger advert is just an advert until it turns into a conversation.

Using Messenger ads means your brand is ready to shift your relationship with every person who sees them. From general to personal, from the public to private.

And based on Facebook’s CEO Mark Zuckerberg, Facebook as a whole is shifting that way, too. In March 2019, Zuckerberg acknowledged that private messaging, ephemeral stories, and small teams are by far the fastest-growing kinds of online communication. He introduced that Facebook would “rebuild” their services around what individuals need: privacy, security, and safety.

Some experts are calling it the end of the Facebook news feed.

We don’t know what Zuckerberg knows, however, we do know that Facebook Messenger is the top app in the world by the number of downloads. It has 1.3 billion users each month. Meanwhile, only 31% of businesses are using it.

So whether you need to hedge your bets on the future of social, or you’re in the dozens of different ways you can use messaging apps to reach your viewers right now, we’re here to show you the way to use Facebook Messenger advertisements to converse. And convert.

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Think about watching the Tremendous Bowl a day after the large recreation. The expertise of watching one thing unfold because it occurs stay can’t be replicated. This could possibly be why individuals spend greater than three times the period of time watching Facebook Live video in comparison with movies shared after the very fact.

Proceed to study for a few of our favorite Facebook Live video collection—and get some high-notch concepts to your personal social media videos.  Continue reading →


Recently, Fb has been making a number of modifications of Facebook ad campaign structure to its promoting merchandise, principally to simplify issues, in different phrases, to remove issues. However, in this case, it appears to be like like we’re including one thing new to the combination.

Right here is the diagram revealed by Fb itself and, as you possibly can see, there’s a new aspect referred to as Advert Set, and this adjustment how campaigns are structured. Continue reading →