Important Facebook analytics metrics

Your audience is interacting with your brand in so many different ways on Facebook. For instance, they might be visiting your page, clicking on an ad, buying tickets to an event, or interacting with a Live video, etc. They are measured by many different metrics in Facebook analytics.

Beyond the overarching Facebook analytics tools mentioned above, it’s important for marketers to understand the unique behavior, engagement, and demographics behind each of these digital spaces and activities.

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