As I noted in a recent post, brands that use Fb for advertising have seen a pointy drop in natural attain. When Fan Pages launched in 2007, anybody may arrange a web page for his or her firm and start buying followers so they might put up limitless promotional content material to their information feeds. That is now not the case — Fb has moved the purpose posts as soon as once more and is contributing to this phenomenon. Merely put, the corporate is searching for methods to earn more money. So, listed here are some answers to the question How to raise Facebook engagement? Continue reading →


Uncover the Myths about Content Creation on Facebook

Last Updated on November 28th, 2018 at 12:53 pm

content creation on Facebook

Folks tell me on a regular basis that they’ve heard many unsuccessful tales on getting so little attain on their content creation on Facebook and are actually having doubts about it.

Actually, right here’s what I take into consideration a few of the myths surrounding Fb as we speak:

Lies, lies, lies! It’s all lies!

I imagine it’s all a giant miscommunication.

Listed here are among the largest Facebook myths about content material creation. Let’s debunk them one after the other. Continue reading →


You’re targeted on the unsuitable metrics:

Folks typically ask me questions like, “What is an efficient CPC? Or CTR? Or CPM?” In a vacuum, these items don’t imply a rattling factor. They’re secondary or tertiary metrics. In case your goal is website conversions, your major concern ought to be your Cost Per Conversion, not CPC or CTR.

Fear most about your Cost Per Desired Action. You can have an excessive CPM, low CTR or excessive CPC and nonetheless get a great Cost Per Desired Action. Or should you chase a superb CPC, CTR or CPM, you may very well find yourself with a poor CPDA.

Okay, so these are the first causes your adverts don’t work. Now let’s give attention to the 7 keys to promote Facebook Advertising Success Continue reading →



Should you think messaging apps are only for private communications, take into account this: Nielsen’s Facebook Messaging Survey confirmed that messaging ranked second out of 9 potential modes of communication with enterprise, and that 53 percent of persons are extra prone to store with a enterprise they’ll message straight.

In truth, people exchange 1 billion messages with businesses on Facebook each month.

Not enough? Take a look!

Continue reading →


There are 1.39 billion monthly users on Facebook, based on the newest figures, and you’ve got the prospect to focus on all of them as a part of your marketing campaign.

The Facebook retargeting pixel, which is typically known as the remarketing pixel, is a brand new toy for companies to make the most of. If in case you have but to make use of it, you might be lacking out. On this information, you will discover out what it’s and why you need to be utilizing it. Continue reading →



Do you have got a Facebook Page?

Okay, I do know you do. It’s 2014, that query is just about a rhetorical one by now.

However are you driving visitors to a Facebook Landing Page? You ought to be!

This text will dive proper into Fb landing page templates – critiquing 5 Fb Touchdown Web page examples to hell and again. I’ll let you know precisely what I like about these 5 pages (taken from among the greatest manufacturers on Fb) and likewise what wants enhancment.

Continue reading →


Have to know easy methods to get probably the most out of Facebook this vacation season?

You’ve deliberate your Facebook Posts to advertise your vacation advertising campaigns. You’re properly and really entrenched in seasonal promotions. However, why aren’t your messages getting the outcomes you want?

It’s not too late to extend your gross sales. Listed below are 12 Facebook suggestions to offer your vacation advertising the increase it deserves.

Continue reading →