The Complete Guide To Use Facebook Messenger For Business (P2)

Now that your Fb Messenger account is able to go, let’s take a look at some methods to get Messenger working for your enterprise.

Facebook Messenger enterprise suggestions and strategies

1. Use Messenger Codes

Just like Snapcodes, Messenger Codes enable customers to attach with your online business by scanning a easy graphic. The Messenger Code for your online business is solely the profile image for your corporation Web page, in its round version, surrounded by dashes and dots that look somewhat bit like Morse code.

How you can discover your Messenger Code

  1. Out of your Fb Web page, click on on the Messages tab
  2. On the backside of your inbox, click on on the information icon (an “I” in a circle)

From this display, you’ll be able to view your Messenger Code and obtain it as a graphic file so you’ll be able to embody it in your web site, share it on different social networks, or add it to your business card or different printed materials.

2. Use Messenger hyperlinks

Like your Messenger Code, your Messenger hyperlink is a software you need to use to assist folks begin a Messenger dialog together with your Web page. You should use it in your web site, in your e-mail signature or social media profiles, or on printed supplies the place a Messenger Code would take up an excessive amount of area.

Your Messenger hyperlink is[username]. So, for instance, to start out a Messenger dialog with the workforce at Hootsuite, you would use the Hootsuite Messenger hyperlink:

3. Use the Send Message button on local awareness advertisements

Local awareness adverts are a number of the best Facebook ads to create—you’ll be able to launch them straight out of your Fb Enterprise Web page. They can help you goal people inside a selected geographic distance out of your store or different offline location. And who higher to chat with in actual time than somebody who’s presently inside straightforward strolling or driving distance?


Including the Send Message call-to-action button to an area consciousness advert encourages potential native prospects to contact you on to study extra about you, serving to you overcome any objections which might be stopping them from strolling in your entrance door IRL.

Read more: Facebook Ads Effectiveness: Myths, Misconceptions and Mistakes

4. Provide customer care

Let’s face it: when your prospects have an issue with you, they’ll most likely let you know about it on social media. There are a few methods Fb Messenger might help.

Reply privately to public messages

Generally prospects will put up customer support questions, feedback, or considerations instantly in your Fb Web page, somewhat than sending you a non-public message. However since these posts are seen to the general public, they’re not an effective way to cope with any points that require private info, like an order or buyer quantity. Slightly than nudging your buyer to ship you a personal message or email with the data you want, now you can reply on to a public submit with a non-public message so that every one your customer must do is reply.

The preliminary submit will stay seen in your public Web page, however it should present a message saying that you just responded privately, so different guests to your Web page will know that you simply’re not ignoring your customer.

Present customer support immediately through Messenger

In fact, Fb Messenger will also be a devoted customer support channel for your enterprise. In spite of everything, it’s simpler for patrons to seek out you on Fb than to go looking out your customer support e mail deal with in your web site.

When Rogers Communications, a big Canadian telecom, implemented Facebook Messenger as a customer support channel, they noticed a 65 % lower in buyer complains and a 65 percent enhance in buyer satisfaction.

When you’re going to make use of Messenger as a customer support channel, it’s necessary you could have somebody monitoring your messages always when your small business is open, as prospects will anticipate a quick response—when you go to Rogers’ Facebook Page, you’ll see they’ve earned the Very Responsive badge. These buyer satisfaction numbers would look fairly completely different if the corporate was too gradual to answer to clients.

5. Present services via chatbots

Chatbots could also be one of the exciting ways to use Facebook Messenger, as they permit you to automate every part from customer support to product suggestions to offering customized content material.

Dutch airline KLM’s use of Fb Messenger chatbots is among the many most bold on the market. KLM makes use of Messenger to offer flight updates, send you your boarding go, and even change your seat choice.

There at the moment are greater than 30,000 bots on Fb Messenger.

6. Promote directly within Messenger

There’s additionally a new program available in the United States only that permits companies to promote services immediately in Messenger. It’s nonetheless in beta, and builders have to use to entry this system, nevertheless it’s value trying out to see if your business qualifies.

Tommy Hilfiger began promoting immediately inside Messenger utilizing its TMY.GRL bot as a part of New York Trend Week, giving prospects entry to new clothes gadgets instantly after runway reveals.

You may apply for the program now in case your Web page relies within the U.S. Different companies ought to begin thinking about ways to implement this new characteristic now, so that they’re able to go when this system turns into extra broadly accessible.

7. Share your location

This one isn’t about advertising and marketing your brand. As an alternative, it’s a straightforward technique to simplify offline conferences and connections with colleagues or purchasers. Quite than sending messages backwards and forwards to resolve the place to fulfill, after which be sure that everybody is aware of the handle, you possibly can send your present location or another location of your selecting straight by way of Messenger, so that you may be certain everybody arrives on the proper place.

Tips on how to send a location in Messenger

  1. Open a conversation
  2. Faucet the three dots icon on the underside of your display
  3. Click on Location
  4. Transfer the pin to your required location, or seek for the placement by identify
  5. Faucet Send

8. Collaborate utilizing the Dropbox integration

We’ll finish with another approach to make use of Fb Messenger to simplify interacting with colleagues and purchasers: you may connect Dropbox recordsdata on to Messenger conversations. This works significantly effectively for movies and pictures, as these show immediately within the chat, making Fb Messenger a simple approach to collaborate and get suggestions on graphical materials. For different information, the people you’re chatting with simply tap “open” to open the recordsdata throughout the Dropbox app.

Connect a Dropbox file to a Messenger conversation

  1. Be sure to have the Dropbox app put in.
  2. Open a conversation
  3. Faucet the three dots icon on the underside of your display
  4. Select Dropbox
  5. Choose your file

Social media strikes fast and maintaining with the rate of change—new platforms and shifting greatest practices—may be powerful. Study the basic social media advertising abilities you should keep forward of the pack with free training from BMP.

Read more: Facebook Ads Effectiveness: Myths, Misconceptions and Mistakes

Share this post