Most marketers know by now that Facebook is a crucial business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you realize it can help you reach new audiences you may not have been able to reach otherwise. It can also allow you to be found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. However what about using Facebook post ideas for lead generation? Attracting new leads using Facebook — leads that might eventually turn into paying customers — is one of the most intriguing reasons to use Facebook marketing.
And yet, we discover that only about half of marketers use Facebook to source leads. This needs to change. And even in case you are generating leads on Facebook. All of us could probably use a little boost in our lead generation efforts.
To ensure we’re all on the same page, let’s start with what a lead is (and isn’t). And then the two forms of leads you can generate on Facebook.
