Instagram Live has been a hot trend on social media over the last year. You may be thinking if having Instagram Live analytics would really help the business understand and level up your videos.

You’re in luck. Until recently, none of the Instagram analytics tools out there measured Instagram Live analytics. However, in May 2021, Instagram updated its analytics features and improved its capabilities. The update added the long-awaited Instagram Live analytics and analytics for Instagram Reels.

This post will explain:

  • What Instagram Live analytics are
  • How to view Instagram Live metrics
  • The new Instagram Live metrics
  • Top 5 tricks for integrating these numbers into your live video strategy

Let’s start!

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You may wonder a question a thousand sleepless nights: “How often should I post to Instagram?”

Of course, there is way more to a successful social media strategy than just posting on Instagram the optimal number of times: it’s not a magic formula, let’s get that straight.

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As a brand, beginning fresh on Instagram can be tricky. The very first thing you should do? Gain more Instagram followers fast.

But how?

The only valuable Instagram followers are real people who are interested in and engage with your brand. A false follower count might boost your ego, however, it won’t help your Instagram strategy.

Keep scrolling for the complete list of how to gain extra followers on Instagram.

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Any successful strategy needs four elements: goal-setting, implementation, analysis, and refinement. Instagram analytics address the analysis portion of this equation for the marketers on this social media platform.

Good Instagram analytics tools allow you to understand how your Instagram efforts are paying off. You’ll be able to learn what’s working and what’s not. Then you move onto the refinement portion of the technique, tweaking your efforts to boost your outcomes and improve ROI.

Let’s take a look at some of the best Instagram analytics app choices, and the most important Instagram metrics you need to track.

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