Every June, queer people all around the world commemorate and celebrate Pride Month, a time for the LGBTQIA+ community to be proud of who they are, celebrate their achievements, and reflect on their past and present hardships; and it’s also the time when many brands use social media to celebrate Pride Month.

Pride Month is also a time for allies — both corporate and individual — to come out in support of the LGBT community, and one method to do so is through the use of social media.

It allows companies and small businesses to promote awareness about the value of Pride. It also helps assist the community and nurture lasting change.

Continue reading if you’re seeking practical methods to show up and celebrate Pride on social media.

Continue reading →



Instagram product tags have become one of the most effective ways to advertise and promote your business, but it can be hard to know where to start with so many options available. Below are eight great ways to use Instagram product tags that work well on the platform and some of the drawbacks and limitations you should consider when using them. Read on below to get started using Instagram product tags today!

Continue reading →



Have some cool new clothes you want to show off to the world? You’ll almost certainly take a photo and share it on your social media accounts. Or maybe you got a cool new product and posted an unboxing video to your YouTube channel? Whether you realize it or not, both of these examples are examples of user-generated content (UGC).

Still not convinced? Don’t worry, we’ve got your back.

This article will explain what user-generated content is, as well as a few other things:

  • Understand the advantages of incorporating user-generated content into your campaigns,
  • Examine how large and small brands use UGC.
  • Learn how to turn your user-generated content into more engagement and conversions for your brand.

Continue reading →