How to Use Instagram Comments to Boost Your Business (2/2)

Keep reading the second part of this complete guide to know more ways to use comments to boost your Instagram account.

7 Ways to Use Instagram Comments to Boost Your Business

6. Reply to a Reel Comment With a New Reel

When someone leaves a thoughtful comment on your Instagram page, take a moment to reply. Make it personal and show that you appreciate their engagement; this helps build trust and encourage people who haven’t purchased from you yet to do so.

Also, ask for feedback. Be open about how your business is performing, and if something needs improving, offer freebies or discounts to show appreciation for any feedback you receive. This shows that you’re invested in your customers’ satisfaction and can help them feel confident in what they purchase from you. This means there’s an even greater chance they’ll repost your items on their own accounts!

7. Create Contests and Giveaways

People love free stuff, and there are few things more gratifying than winning a contest. It doesn’t matter if it’s sponsored by your business or not. Getting people involved with giveaways is a great way to engage your audience and keep them interested in what you have to say. Just make sure that you also ask for their contact information (and then follow up on it) to continue nurturing leads down the line.

Here are some other ways to use contests and giveaways on social media.

Include Some Fun!

Whether you’re asking people to enter a giveaway or asking them questions about themselves, remember that most of these interactions should be fun. If they aren’t fun, people won’t want to participate, and they certainly won’t come back. Be personable when you talk to your followers, treat everyone as an individual instead of just another follower/fan/friend count number, and remember that any personal connection always trumps an impersonal connection every time. 

Giveaway ideas

Include Some Educational Value: No one likes being talked at; however, everyone loves learning new things! Including some educational value in your contests and giveaways will help you stand out from other businesses and make sure that your audience is engaged with what you have to say. You can use educational value in many ways, including quizzes, surveys, polls, etc.

Give away ideas - use comments to boost Instagram

Keep it Short and Simple

When it comes to social media, people have very short attention spans. You only have a few seconds to capture their attention and get them interested in what you have to say. So make sure that your contests and giveaways are short and to the point. The easier they are to understand, the more likely people will be to participate.

Get Creative With Your Content

There are endless possibilities when it comes to creating content for your contests and giveaways. Get creative and think outside the box! Some ideas include photos, videos, GIFs, Boomerangs, etc. Be sure to mix things up and keep your audience guessing.

Utilize User-Generated Content

User-generated content is a great way to engage your audience and get free content for your contests and giveaways. You can do this by asking people to submit photos, videos, or even just comments about your product or service. Be sure to give credit where it’s due and repost any content you love.


Comments are a powerful way to connect with your followers and get feedback on your products or services. You can show that you care about your customers and their experience with your brand by responding to comments. In addition, using hashtags in your comments can help you reach a larger audience. What will you do differently in light of these findings? Do you have any other tips for using comments to boost your business? Share them with us in the comments below!

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