How to Build Your Brand With Instagram (1/2)

Build Your Brand With Instagram

Instagram is a platform that has demonstrated great development. Actually, the Instagram community grew to over 400 million users this previous year.

Regardless of its impressive reach, many business owners are nonetheless overlooking its marketing potential. Consequently, they’re leaving excessive levels of engagement, brand awareness, and even revenue on the table.

But why?

In just 12 months, we used Instagram to achieve 400,000 followers for Foundr — which translated to over 70,000 email subscribers. At the end of that period, we have been averaging 30,000 call-to-action clicks per month from Instagram and converting 30% of the customers who landed on our site from our Instagram page into email subscribers.

We have seen it work … now it’s time so that you can get in on the action. Here are 4 methods to use Instagram marketing to build your business and brand. (And in case you’re searching for more marketing instruments and sources for your new business, check out our comprehensive guide on how to start a business.)

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68 Unbelievable Instagram Hacks (2/6)

unbelievable Instagram hacks

Keep reading the second part of this series. Here are unbelievable Instagram hacks for photo and video sharing.

Check it out!

Instagram tips for photo and video sharing

19. Use line breaks to make your captions more readable

In case you favor the long-form caption a la National Geographic, this hack will make your posts more readable.

How to do it:

  1. After editing your photo, proceed to the caption screen
  2. Write your caption
  3. Tap the 123 key on your device’s keyboard to access the Return key
  4. Use Return to add breaks to your caption

Note: The breaks will start a new line, however not create the white space that you would see between two paragraphs. If you want to have a paragraph break, you should write out your caption in a note app, then copy it to Instagram. To break up lines further, consider using punctuation, such as bullet points or dashes, to hold the place of an empty line.

20. Schedule Instagram posts

Are you too busy to post at a time when your audience is online on Instagram?

How to do it:

Note: Take a look at our information to scheduling posts on Instagram to learn how to do that from a personal account.

21. Make a large photo by using individual ones

Instagram’s grid format will help you be more creative and have fun.

How to do it:

  1. To share a #triplegram, simple share three related photos consecutively so that they take up an entire line with a single unified look
  2. To share a grid post series, try cropping a single image into nine (apps like these could make the process easy) and share them in quick succession.
Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About | Hootsuite Blog
Image via Reynolds Kitchen on Instagram.

22. Adjust the intensity of filters

For those who want something close to—however not quite—the #nofilter look.

How to do it:

  1. After uploading or taking a photo, tap the filter you want to use
  2. Tap the filter again to open edit options
  3. Use the sliding scale to adjust the intensity of the filter
  4. Tap Done to add the filter to your post, then continue your edits

23. Upload a post with multiple photos

It’s an Instagram Story that never disappears!

How to upload a post with multiple photos and video clips:

  1. At the bottom of the screen, choose + icon.
  2. Tap SELECT MULTIPLE on the Library tab
  3. Choose the photos and videos from your camera roll that you need to include in your Story
  4. Select and edit your filters (you can select a different filter for each photo or video or make it consistent across the entire post)
  5. Right when you’ve chosen your videos, you can tap to trim them or press and hold to reorder
  6. Drag a clip to the center of the screen to delete it
  7. Get done with your edits as usual and share your masterpiece

How to record a video with multiple clips:

  1. Tap the + icon
  2. Choose Video
  3. Tap the circle icon to begin recording
  4. To take multiple clips, pause one by lifting your finger off the circle icon, then press and hold it once you would like to begin recording again
  5. To delete a previous clip in your video, tap Delete, then confirm again

24. Share videos without sound

If the audio is bad or doesn’t add to the viewing experience, you may remove so it’s not a distraction.

How to do it:

  1. Tap the + icon at the bottom of the screen to select the video you’d prefer to upload
  2. Click Next
  3. Choose the volume control icon at the top of the screen to mute the video’s sound

Note: This can also be done in Instagram Stories. After recording a video, mute this video by tapping the volume control icon.

25. Save drafts for later

You’ve snapped the perfect shot and edited it to perfection, however, the excellent caption eludes you. Save the post as a draft—with all your edits intact—and come back to it later.

How to do it:

  1. Tap the + icon at the bottom of the screen to shoot or upload a photo or video
  2. Edit the post as you like
  3. Hit the < icon in the upper left-hand corner of the screen to return to the editing screen
  4. Hit the < icon again
  5. A pop-up menu will appear, choose Save Draft
  6. Once you’re ready to continue with your edits and share your post, tap the + icon, then choose Library
  7. A new DRAFTS section will now be shown above CAMERA ROLL
  8. Tap your desired post, or choose to Manage to view your entire saved drafts
  9. Choose a post, edit, and share as usual

Save drafts in Instagram

Note: To delete a post from your saved posts, choose to Manage to go to Drafts, then tap Edit. Choose the posts you’d like to get rid of and tap Discard Posts at the bottom of the screen, then tap again to confirm.

26. Blur the background on a portrait photo

How to do it:

  1. Open the camera and choose Focus under the record button
  2. Take a photo of yourself or someone else
  3. The subject will stay in focus while the background blurs

Blurred portait photo Instagram

Note: this feature is only available on select Android devices, iPhone SE, 6S, 6S+, 7, 7+, 8, 8+, and X.

27. Request to join another user’s Live video (or encourage followers to join yours)

Brands can use this feature when partnering with other businesses or influencers for announcements, Instagram takeovers, and the like. Or, encourage your followers to join a live Q&A you’re hosting.

How to request to join a live video:

  1. When watching a live video, tap Request in the comments section
  2. You’ll see a confirmation when the user accepts and you’ll have a moment to prepare
  3. When you’re live, the screen will split in half
  4. Then you can leave the live video at any time

The way to accept a request from a follower to join your live video:

  1. When you host your live video, you’ll see a notification for each request in the comments section
  2. Tap View and then choose to add the requestor or cancel the request
  3. Find the icon with two smiley faces, it will have a red number showing how many requests you get
  4. Tap the icon, and you’ll see both requests and current viewers
  5. You can either accept a request or invite any viewer to join your live video. You can remove a guest and add others at any time.

28. Save your live video

How to do it:

  1. After ending your live broadcast, tap Save in the upper right corner
  2. After saving, tap Done and your live video will be saved to your camera roll however will no longer be available in the app.

68 Unbelievable Instagram Hacks (1/6)

Instagram hacks

We all know, Instagram is one of the most popular social media platforms this year – 2020. Here in this post, we will go through tons of the Instagram Hacks that you should know.

Let’s master these Instagram hacks and start posting like a pro.

Read on these series to know:

  1. General Instagram hacks
  2. Instagram tips for photo and video sharing
  3. Strategies for Instagram Story
  4. Instagram bio and profile hacks
  5. Instagram tips for hashtag
  6. Tips for Instagram direct messaging

Right now, let’s dive in!

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