A Complete Guide to Use Instagram Hashtags (1/3)

Last Updated on May 14th, 2020 at 5:19 pm

Use Instagram Hashtags

Do you know that once you include the right Instagram hashtags on your posts, you will gain more engagement for your content than you would if you didn’t have any? Here in this article, let’s explore the way to use Hashtags to engage more new followers for your content.

First of all, we need to know what is a hashtag?

Hashtag includes letters, numbers, and emoji preceded by the # symbol. For example, #Booklovers or #InstagramHashtags. Hashtags help to categorize content and make it more discoverable. People who click on a hashtag or search for it will see a page with all the posts using this hashtag.

World Cup instagram hashtag page

The place where your post using the hashtag is depended on:

  • The frequency that people use it
  • How popular your post is (does it already have lots of likes and comments?)
  • Once you shared it (you discover many old posts on hashtag searches)
  • The strength of your viewers (ie. do you have a large, engaged viewer?)

The higher your post appears, the better, as it will be more discoverable by individuals who don’t already follow you.

This guide will teach you the way to use hashtags to attract new followers, get more likes, and increase engagement.

Let’s get to it to know these pieces of knowledge:

  1. Everything about Instagram hashtags that you should know
  2. The way to find the best Instagram hashtags for your brand
  3. 11 Instagram hashtags tips and tricks
  4. The most popular Instagram hashtags

Everything about Instagram hashtags that you should know

People can follow hashtags now

That means your content can end up in a customers’ feed even if they don’t follow you. And in case you’re sharing great content and tagging it with related hashtags, lots of them will start following you.

Instagram page to follow hashtags

Using irrelevant hashtags (or the same ones again and again) is a bad idea

When a user follows a hashtag and sees something they don’t like they will choose the “Don’t Show for This Hashtag” option.

Instagram's "Don't Show for This Hashtag" button

The feature is designed to teach the Instagram algorithm what content a particular consumer likes. No, there’s nothing as the Instagram “shadowban”. But if too many of your posts are flagged, it’s affordable to assume your content will be shown less often (or not at all).

As for the practice of using the same long list of hashtags on each post… Don’t do it. Instagram’s community guidelines tell that “posting repetitive comments or content” is not good.

Once you create a post, only use hashtags that make sense. In case you tag a post with #wanderlust, for instance, your content must be something globetrotters will need to comment on, like, and share.

It’s not about getting seen by lots of people, it’s about getting seen by suitable individuals. That’s how hashtags lead to larger engagement and more followers.

Business profiles can show how effective their hashtags are

If you’ve made the switch to an Instagram business profile, you have access to post insights that let you know how many impressions you received from hashtags.

The way to access the data:

    1. Choose the post you need data on and tap View Insights below the post on the left.
    2. Swipe up to see all that post’s insights, including the number of impressions from hashtags.

Instagram analytics showing number of post impressions from hashtags used

By tracking this data you can start to figure out which hashtags are most effective for improving reach.

You should use hashtags on Instagram Stories

In the top left corner of your Hashtag pages, you will see an Instagram Story icon. Click on it and you’ll see a collection of Stories posts tagged with the hashtag from individuals with public profiles.

In case you’re lucky enough to get your post in a hashtag Story, you can expose your brand to a large audience.

To add hashtags to your Stories, you can use two ways. First, you can use the hashtag sticker and change the text. Or you can just use the text tool and the # symbol to type out the hashtag the same way you would on a photo or video post.

You may add up to 10 hashtags on a Story, however, take care not to clutter your content. Or you can shrink your hashtags and even hide them behind an emoji, sticker, or GIF.

You can add hashtag links in your bio

And when a consumer taps it, they will be taken to that hashtag’s page to follow it. For businesses with popular branded hashtags (more on that later), it’s an effective way to foster engagement or gather user-generated content.

You’ll be able to include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story

In case you attempt to use more, your comment or caption won’t post.

You can only tag your posts

If you leave a hashtag below someone else’s post will your brilliant comment be more discoverable? No.


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