instagram marketing

Instagram is an undeniably powerful marketing tool, however, with over 25 million businesses on the platform today, it’s important you take the time to create well-designed and thoughtful Instagram posts to stand out. You’ll need to apply a strategic design plan to your business’s Instagram to attract more loyal followers and find success on the app in the long-term.

However, creating a clean and cohesive Instagram feed takes design skills that you might feel you lack. Moreover, Instagram’s algorithm favors brands that post at least once a day — that time commitment could be adding to your stress.

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Instagram Stories has increased the amount of time people spend in the app by approximately ten additional minutes. It is growing 15 times faster than other types of content on Instagram. However, while that extra time means more attention and focuses on your brand, it won’t translate to much if you can’t get that traffic back to your site and become gross sales. In case that you have over 10,000 followers or you’re a verified user, you have an incredibly effective tool at your disposal — the swipe uplink. This link allows you to post exciting and interesting content regarding a new product, service, or event, and then encourage those users to “swipe up for details.” But with all that power comes some responsibility. How do you add a link to your Instagram story and the way can you use it to get its fullest advantage?

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Keep reading to know more photo editing trends on Instagram.

The monochrome photo

Images that stick to a single color family look clean and crisp on the feed, standing out like towering Rothkos in a crowded art gallery.

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Photo editing trends move fast on Instagram. Do you remember when the feed was full of heavily-filtered, square-cropped photos?

That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype.

What seemed like an interesting and original photo composition can quickly become a tired cliche.

Your average Instagram user spends almost half an hour each day on the app, which means photos that looked fresh a year ago have already lost some of their sparkles. To catch and hold customers’ attention, you want to keep up with the latest Instagram photo editing trends.

Below, we’ve rounded up the top X styles for 2020!

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