These last tricks from Instagram influencers will help you become more famous on this social media platform.
Don’t miss them!
12. Don’t overdo it with sponsored content
Even if you’ve found the right partners, there’s a limit to the amount of sponsored content an audience is willing to put up with.
“I try to keep my brand partnerships and sponsored content well spread out,” explains @LeeVosburgh, influencer and founder of Style Bee.
Too much-sponsored content doesn’t just test your audience’s patience, it could also lower your influencer stock with brands. “When an influencer has sponsored posts back to back to back there’s a good chance they’re not discerning when it comes to the brands they work with and their audience will notice too,” Vosburgh says.
13. It’s okay to define boundaries
Audiences may crave the raw, uncensored, and unfiltered side of you, but that doesn’t mean you have to share it. Especially if doing so makes you feel uncomfortable. Or maybe you feel like your most authentic self when dressed to the nines, and that’s okay, too.
Take it from travel and lifestyle influencer Sarah Babineau. “Just a friendly reminder that all your angles are a beautiful and valid version of you. But you have the right to decide which ones make you feel prettier and show those to the world,” she says. “And it doesn’t make you less of a body positivity advocate or less of a feminist to do so.”
Chest dresser-upper Rainier Jonn (@thedressedchest) makes a point to never show his face in his photos. He even keeps the boundary clear in his Instagram story AMAs (ask me anything), offering: “Ask me anything not related to my face.”
There’s no social obligation that requires you to bare your body, soul, or secrets if you’re not up for it. The same goes for defining boundaries for personal relationships.
“My family life is private to me and I do limit what I share,” says Laura Izumikawa.
14. Don’t let haters get you down
Haters are always going to hate. But that doesn’t make it less challenging to handle bad vibes and harassment on Instagram when it happens.
Emily Schumann, influencer and businesswoman behind the blog-turned-brand Cupcakes and Cashmere, has some words of wisdom for when it comes to dealing with negative people.
“When they’re constructive and from actual accounts (and not just trolls), I try to listen to what they’re saying and be open-minded,” she shares in an Instagram story.
“For those comments that are simply said to be mean, I remind myself that the person is most likely projecting their insecurities and it’s not about me. Plus compassion helps,” she adds. ” Anyone who takes the time to try and hurt strangers on the Internet is probably not in a secure, content, place in their life.”
Entrepreneur and Instagram influencer Myleik Teele shares a similar sentiment: “If people are checking for you they don’t HATE you, they’re upset with themselves because you succeeded despite the excuses they made for themselves,” she says in her Instagram story.
15. Remember to disconnect sometimes
Forget “pics or it didn’t happen.” Even if you’re Instagram famous, there is life outside of Instagram. Spending some time offline can help you recharge, stay grounded, and healthy.
“I think the most important thing is to be able to disconnect from time to time. To not be online or connected all the time. To have moments where you just enjoy and relax,” says @parisinfourmonth’s Carin Olsson in an Instagram story. “For me, it’s all about balance.”
16. Keep mental health top of mind
While Instagram’s famous life looks glamorous, it can often be lonely. That’s especially true for those who work from home or travel often.
“I know many nomads that appear to ‘have it all’ who suffer from depression and anxiety because of this lifestyle,” says Tameika Gentles, influencer and cofounder of The Whole Experience Retreat. “I actively focus on my mental health while on the road, which is one of the reasons why I prioritize my health so much.”
Find time for whatever helps you stay healthy, whether it’s meditation, therapy, or spending time with your family. Some of these mental health tips for social marketers might help too.
17. Don’t take yourself too seriously
So now you’re ready to become Instagram famous.
But remember, don’t let all your social clout go to your head. As Sarah Jane Adams says, “The day you start to believe your bullshit is the beginning of the end.”
Becoming an influencer on Instagram is a legitimate career path and/or income generator, but it’s important to remember that your offline relationships and goals are important too.
Plus, the more you keep one foot in “real life”, the easier it will be to create relatable, engaging content, and connect with your audience—who also live most of their lives offline, and don’t receive instant feedback on their actions from thousands of devoted followers.