TikTok has exploded in popularity over the previous few years, and whereas COVID-19 probably helped this in 2020, TikTok continues to be likely to enhance its user base over the following year. And this is regardless of being banned in India and threatened with banning by the Trump administration within the USA.
We see the TikTok trends in 2021 to be predominantly positive. And it’s essential for brands, particularly these focusing on the younger demographic, to recognize TikTok’s possibilities for advertising and marketing. Continue reading →