When you visit YouTube on any given day, you’re bound to come across a recently uploaded video that has garnered millions of views within a few days. And if you delve into YouTube Records, you’ll discover the videos with the highest view count in the platform’s history, including those that achieved a billion views in the shortest time span. (Adele’s “Hello” holds the top spot, achieving this astounding view count in just 88 days.)
But where do all these views come from? What exactly qualifies as a ‘view’ and what doesn’t? Whether you’re simply curious or a marketer seeking to enhance your strategy on a platform with over 2 billion users, YouTube has the answers.
Undeniably, YouTube hasn’t always been the most obvious choice for marketers. Although there are guides, explanations, and even statistics on how to crack the YouTube code, there’s still ambiguity surrounding what constitutes a valid view. With YouTube’s history of regular changes, what serves as the baseline?
