Continue to find out about the best TikTok analytics tools. From its origins as a teen-centric platform, TikTok has evolved into a crucial marketing channel, extending its reach far beyond the teenage demographic. Boasting over a billion monthly users, nearly one-third are over 35. This shift makes TikTok a significant player for brands of all sizes. Harnessing TikTok analytics tools is key to developing a robust strategy, offering valuable insights into effective approaches for your business. Whether you’re a newcomer to TikTok or an established brand, analytics eliminate guesswork and help tailor content strategies to match your audience’s preferences.
3 TikTok Analytics Tools for 2024
Firstly, wondering how to enable TikTok analytics. To utilize a TikTok analytics tool, switch to a TikTok Business account, following these steps:
- From your TikTok profile, open Settings and Privacy (three lines in the top right corner).
- Tap Manage Account.
- Under Account Control, choose Switch to Business Account.
1. TikTok’s In-Built Tools
Check TikTok analytics for free using native tools on your computer or the mobile app. Data can be downloaded only from the desktop dashboard. Follow these steps:
- On mobile: From your account page, tap three dots, select Creator Tools, and tap Analytics.
- On desktop: Visit tiktok.com, login, click your profile picture, and choose Business Suite from the dropdown for direct access to the Analytics page.
2. Sprout Social
Sprout Social offers a TikTok Analytics tool, providing access to various metrics. Its graphical reports simplify understanding TikTok activity. Similar to Hootsuite, it extends data beyond TikTok’s 60-day limit, but with fewer customization options. It also suggests the best posting times, though these are not customizable by goal.
3. Countik
Countik, a free TikTok analytics tracker, offers insights into recent posts of any TikTok account. Enter the handle in the search bar for details, including average engagement rates, likes, views, comments, shares, most-used hashtags, and mentions. It’s useful for competitor and collaborator research but has limitations. Charts cover only the last 10 posts, and per-post analytics include the most recent 20 posts.
How to Optimize TikTok Analytics Tool Usage for Maximum Impact
1. Regular Check-ins
In the fast-paced world of TikTok, frequent monitoring is essential. Unlike other online platforms, TikTok demands real-time adaptation to user behavior changes. Hootsuite ensures consistent tracking by automating TikTok analytics reports on a preset schedule, delivering data directly to your inbox.
2. Competitor and Collaborator Insight
Explore TikTok’s native analytics tool, focusing on the ‘Videos Your Followers Watched’ stat. It unveils content your followers engage with when not watching your videos. Identify potential competitors or collaborators by studying this data. Leverage opportunities for partnerships to mutually expand audiences.
3. Pattern Recognition
Beyond individual video performance, identifying patterns and connections in data elevates your TikTok strategy. For instance, significant fluctuations in follower growth rate signal the need for closer scrutiny. Narrow the date range in new followers reporting to pinpoint specific spikes or dips. Document potential factors influencing the change and test theories for future optimization.
4. Audience Preferences
Discerning audience preferences is crucial for sustained TikTok success. Whether it’s how-to videos, product reviews, or stitches, analyze engagement and watch time patterns to tailor content accordingly. Recognize that videos attracting multiple views indicate strong audience appeal, aligning with the algorithm’s favor. Estimate multiple views by subtracting your reached audience from the total view count.
5. Assess Your Hashtag and Sounds Approaches
Utilize traffic sources analytics to gauge the impact of hashtags and sounds on video discovery.
Sounds trends evolve rapidly; track audience-preferred sounds in the Followers tab of TikTok’s native analytics tool. Experiment with different sounds promptly if current strategies yield unsatisfactory results.
For hashtags, monitor traffic spikes and identify successful ones bringing in new viewers. It may require a few attempts, but consistent winners will emerge over time.
6. Benchmark Against Industry Standards
Enhance result understanding by comparing TikTok analytics within your industry context. Hootsuite Analytics offers a built-in industry benchmarking report, enabling performance analysis relative to similar entities. Customize metrics, opting for chart or table displays for user-friendly insights.
7. Embrace Authenticity and Fun
“Authentic” is Merriam-Webster’s word of the year for 2023, emphasizing the essence of genuine connection on social media, especially TikTok. Unlike traditional platforms, TikTok prioritizes authenticity over promotional content. Leverage TikTok analytics for strategy refinement, content inspiration, and audience understanding. However, balance data-driven decisions with authentic experimentation and enjoyment. Post-experiment, check analytics to ensure a holistic approach.