First impressions are crucial, especially when it comes to social media. Having a cohesive and on-brand Instagram aesthetic is essential to attract and retain followers. The best part? You don’t need to be a professional photographer, have expensive editing software, or a flawless feed. In this blog post, we’ll show you how to create an eye-catching Instagram aesthetic in 2023 that showcases your brand’s unique style and tone, and helps you grow your account.
Developing Eye-Catching Instagram Aesthetic
In today’s digital age, your Instagram profile serves as your resume, portfolio, and website combined. With mere seconds to make an impact and showcase your worth, a compelling Instagram aesthetic can make or break your follower count. Looking to create a lasting impression and grow your community? Follow these four simple steps:
- Define Your Brand
- Choose a Cohesive Instagram Theme
- Ensure Consistency Across Your Icon, Feed, and Stories
- Plan Your Content Ahead of Time
Step #1: Define Your Brand
Just like Rafiki asked Simba who he was, it’s crucial to establish your brand’s identity on Instagram. Your brand is the core of your Instagram aesthetic. It defines your voice, the look and feels of your posts, and your connection with your community. Ask yourself these questions to define your brand:
- How would you describe your brand in one sentence?
- What’s your purpose?
- Who is your target audience?
- Why should Instagram users follow you?
Once you have a clear understanding of your brand, you’re on your way to communicating your Instagram aesthetic effectively.
Step #2: Choose a Cohesive Instagram Theme
With your brand identity in place, it’s time to bring your Instagram feed to life with a cohesive aesthetic. One way to do this is by creating a mood board to help you visualize the look and feel you want to achieve. Consider incorporating a consistent theme, color palette, or overall vibe that reflects your brand’s personality. Experiment with different combinations of colors, textures, patterns, and quotes to find what works best for your aesthetic. Remember, your Instagram aesthetic is not set in stone. As your brand evolves, feel free to update and refresh your color palette to keep things interesting and engaging for your followers.
Step #3: Ensure Consistency Across Your Icon, Feed, and Stories
Maintaining a cohesive Instagram aesthetic requires attention to several components, from your profile picture to your Stories Highlights. Here are three tips to help you achieve a consistent look and feel across your Instagram page:
#1: Use an Instagram Icon That Reflects Your Brand
Firstly, your profile picture should be a representation of your brand aesthetic. Consider your niche and choose an image that is relevant and recognizable.
#2: Curate an Aesthetic Instagram Feed
Your Instagram feed is your visual portfolio, so it’s important to choose filters, crops, and editing styles that complement your brand’s overall look and feel. Consistency is key, so stick to a few go-to filters and make sure your images flow well together.
#3: Create Aesthetically Pleasing Instagram Stories
Your Instagram Stories don’t need to be perfect. However using consistent fonts, colors, and styles can help maintain your brand’s aesthetic. Consider adding your brand’s colors or fonts to text and drawing tools to create a cohesive and engaging story.
Step #4: Plan Your Content Ahead of Time
Staying ahead of the game is crucial when it comes to creating a compelling visual aesthetic. Then, by planning ahead, you can make a great first impression, showcase your worth, and attract followers from the get-go.