Top 10 Instagram Marketing Trends of 2023

TOP 10 OF 2023

Hold on tight because Instagram is about to take us on a wild ride for the next year. Get ready to see some cool stuff. Such as creator-inspired content leading the way we post, vintage vibes making a comeback, and boosted content becoming more popular. But wait, there’s more! Keep scrolling to discover the top 10 Instagram marketing trends of 2023 that are going to shake things up. Are you ready to stay ahead of the game?

Top 10 Marketing Trends of 2023

instagram marketing trends of 2023

Get ready to up your Instagram game with these 10 major marketing trends of 2023. From vintage vibes to brand partnerships, this list has got it all mixed up:

  • Creator-inspired content
  • Nostalgic features
  • Video memes
  • Boosted content
  • New forms of content creation
  • Prioritization of Reels
  • Brand personalities
  • UGC creators
  • Live shopping
  • Brand partnerships and affiliate marketing

Don’t miss out on staying ahead of the competition, read on to learn more!

#1: Creator-inspired Content

When it comes to content creation, creators are the real MVPs. They have loyal and engaged communities who not only interact with their posts but also support their businesses. In fact, creators are the ones setting the trends on Instagram. As Christine Colling put it, “Creators have always been ahead of the curve, but in 2023, we’ll see more brands taking inspiration from their filming and posting styles and incorporating them into their content.” So, if you’re a brand or business, it’s essential to keep an eye on the creator community. And to all the creators out there, keep leading the way!

#2: Nostalgic features

Okay, hold on tight because this prediction might be a curveball. Have you ever found yourself yearning for the good ol’ days? You know, when MSN, MySpace, and Facebook circa 2008 were all the rage, and Instagram was all about sharing photos?

Well, brace yourself, because Instagram rolled out a bunch of nostalgic features in 2022 – think Notes (remember MSN?), music in feed (hello MySpace!), and Group Profiles (OG Facebook). What does that mean for us? Simply put, photos are going to make a comeback. That’s right, you heard it here first! Although Reels will still reign supreme, we’re predicting a shift towards more photos on the platform in the near future.

#3: Video memes

In 2023, if you’re looking for instant success on Instagram, video memes are the way to go. They’re like your favorite static memes but in a more dynamic and engaging format. According to Ashcraft, video memes offer the opportunity to tell a deeper story and keep your audience engaged for longer. Plus, they allow for even more relatability and humor to shine through.

#4: Boosted content

When you’re feeling unsure about your Instagram game, don’t worry, just boost it up! As Instagram is making changes to its e-commerce features, we expect that brands will be increasing their boosted content spend in 2023.

Boosted content may not be a brand new concept, but it’s a reliable method to increase your reach and get your content seen by a larger audience. This means more engagement and higher chances of conversion, which is a win all around. So, if you’re looking to up your Instagram game, boosting your content could be the way to go.

#5: New form of content creation

Get ready to level up your Instagram game in 2023 by stepping up your digital identity. That means getting creative with all the futuristic content creation tools the platform has to offer. From AR to 3D posts, Avatars, and even dipping your toes into NFTs, there’s no limit to what you can do to engage your audience. Instagram is set to become a playground for experimentation in the coming year, so don’t be afraid to try out new ways to connect with your followers. Take risks, have fun, and see what works for you!

#6: Prioritization of Reels

After Adam Mosseri, the Head of Instagram, announced that all video posts would become Reels, it’s clear that the platform has a serious crush on the format. Reels are the go-to for boosting discovery and engagement, and with TikTok and YouTube nipping at Instagram’s heels, it’s no wonder they’re doubling down on this format. We predict that in 2023, Reels will continue to reign supreme, so it’s the perfect time to start integrating short-form video into your Instagram content strategy.

#7: Brand personalities

Instagram has come a long way from being just a platform for sharing pretty pictures. Now, it’s all about building a strong community and encouraging conversation. This shift means that in 2023, brands and creators need to bring their personalities to the forefront. It’s time to step up your Instagram game by showing up on Stories, infusing your captions with your unique voice, and getting creative on camera. Building a sense of community and fostering engagement is key to staying relevant on the platform.

#8: UGC creators

In case you missed it, UGC creators are gaining popularity on Instagram! The hashtag #ugccreator has already amassed over 52K posts on the platform. What makes UGC creators different from traditional user-generated content is that they create content that looks and feels organic, but they are actually paid for their work. As we look to the future, we predict that more and more brands will seek out these types of creators to help generate “authentic” content that can drive sales and increase engagement on the app.

#9: Live shopping

While Live Shopping isn’t new, more users are now taking advantage of the feature. Despite Instagram scaling back some of its earlier shopping tools, Live Shopping is expected to remain a key e-commerce feature. According to a report, live commerce is predicted to make up over 20% of all e-commerce sales by 2026. This provides an incredible opportunity for brands and creators to connect with their audience and increase sales. So, expect Live Shopping to become more mainstream in 2023, and don’t be surprised if it helps take your sales to the next level.

#10: Brand partnerships and affiliate marketing

Our prediction for 2023: It’s all about the money?. We anticipate that Instagram will be putting more effort into offering financial incentives to creators, making it easier for them to earn a living from their content. This will include tools like Collabs, the Creator Marketplace, and affiliate marketing options. Instagram will have to up their game to compete with other platforms and become the go-to destination for creators looking to connect with brands, showcase products they love, and earn commissions on sales. Expect to see new and innovative features from Instagram that support the growing creator economy in 2023.

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