Over the last few years, TikTok has seen a rise in social media stars and influencers. Wondering who to follow in 2024? Check out these top 2024 TikTok influencers, and discover how you can join their ranks.
Before we dive in, a quick influencer note: TikTok boasts a multitude of creators, both big and small, who are making an impact in various niches like perfume, books, beauty, and more. The diversity is vast, so this article focuses on the top 2024 TikTok influencers with substantial followings and recent success. Keep in mind, though, that 2024 may introduce new rising stars, the true essence of ‘going viral.’
Now, let’s establish our definition of a TikTok influencer for this article.
What defines a TikTok influencer?
In essence, a TikTok influencer:
- Gathers a substantial TikTok following – typically around 1,000 followers, although this can be debated (see earlier section).
- Achieves significant engagement with their followers because having a following alone doesn’t guarantee real influence.
- Exerts a noticeable impact on their audience, influencing them to make purchases, embrace trends, or take real-world or online actions.
Additionally, TikTok offers the Creator Fund to reward top influencers for their content. To qualify, you need a minimum of 10,000 followers and 100,000 genuine views within the last 30 days. Original content creation is mandatory, and there are several other stringent requirements.
Top 2024 TikTok influencers
Here are some of the most popular TikTok influencers entering 2024 (in no particular order – I’m not ranking them here), who exceed the numbers I mentioned earlier.
1. Charli D’Amelio
A true TikTok sensation with over 151 million followers and videos racking up millions of views. Charli is part of TikTok’s original stars, starting in 2019 with dance videos.
(While it might have been simpler to become a social media influencer in the past, even with the app’s current content saturation, going viral is still possible.)
Charli has expanded her ventures with her own perfume line, a Hulu show, and collaborations with brands like Hollister.
She’s also believed to be the highest-earning TikTok influencer, with yearly earnings of $17.5 million.
2. Dixie D’Amelio
Dixie is Charli’s older sister, known for her music videos and frequent collaborations with her sister, boosting their presence on both ends.
She boasts about 57 million followers and earns an estimated $10 million annually, securing her a spot among the highest-earning TikTok influencers.
3. Khaby Lame
Undoubtedly one of TikTok’s most recognizable stars and influencers. His story is particularly inspiring, showcasing how you can carve out your own unique identity on social media, something people will readily associate with you. (He also uses his platform to address important issues beyond comedy skits.)
(While replicating such success today might be challenging compared to a few years ago, that’s a topic for another discussion.)
Khaby commands a massive following of 161 million, with his videos consistently amassing millions of views. Since going viral, he’s collaborated with brands like Hugo Boss, demonstrating the career opportunities that TikTok has unexpectedly unlocked for him.
4. Addison Rae
Addison Rae boasts nearly 90 million followers, securing a prominent spot among top TikTok influencers. Her rise to fame began with her mesmerizing dance moves and led to a Netflix movie appearance. Addison also founded The Hype House on TikTok, a dance group featuring fellow influencers like Charli D’Amelio and Chase Hudson.
5. Bella Poarch
Bella, a renowned social media sensation, commands a staggering 93 million followers. She initially gained recognition through viral lip-sync videos in 2020, including one that became the most-liked video on TikTok. Today, her videos draw millions of viewers.
6. Zach King
With just over 80 million followers, Zach King is an illusionist dedicated to “Bringing a little more wonder into the world, 15 seconds at a time,” as stated in his TikTok bio.
Zach initially achieved social media fame on Vine (remember Vine?), and he has replicated his success on a larger scale with TikTok. He serves as an excellent example of identifying the right hook for your audience and standing out with original content.
7. Jason Derulo
If you’re familiar with Jason Derulo, you likely sang his name, didn’t you? 🙂
Although Jason Derulo is primarily a singer and songwriter, he has made a name for himself on TikTok with nearly 60 million followers. He creates entertaining content beyond his singing and dancing talents.
8. Spencer X
Spencer, renowned as the Mouth Music Man, is possibly the most famous beatboxer on TikTok (and YouTube), boasting 55 million TikTok followers.
What catapulted a beatboxer to such viral stardom? While he’s not the only one in this niche, it’s likely a blend of factors, including creativity, talent, high-quality videos, audience engagement, collaboration with brands, and a sprinkle of good timing, as is the case with viral content.
9. Domelipa
Domelipa, with 71 million TikTok followers, is recognized for her lipsyncing and dancing videos. Despite her worldwide fame, she continues to create videos in Spanish, establishing herself as one of the most popular Mexican stars on TikTok.
This further underscores that TikTok and social media, in general, offer a global platform to achieve fame with the right blend of talent, perseverance, and perhaps a touch of luck.