Video Tools for Social Media Marketers

Do you wish to add video to your social media advertising and marketing?

Are you on the lookout for instruments to simplify your video manufacturing?

As we speak’s instruments make it simple to report and edit movies for social media advertising and marketing and advert campaigns.

On this article I’ll share instruments entrepreneurs can use to create screencasts, montages and slideshows.

Record Screencasts

A screencast is a digital recording of the motion going down in your pc display screen. It’s the proper resolution for creating technical how-to explainer videos, narrate slides a few particular matter, give a guided tour of your web site or create a tutorial or demo in your product.

You’ll be able to report and edit screencasts utilizing the next tools.

Camtasia Studio

Camtasia Studio, accessible for each PC and Mac, is a sophisticated video recorder and editor. It means that you can easily file no matter a part of the display screen it’s essential to present, all the way down to the pixel. One very helpful characteristic is SmartFocus, which lets you zoom out and in, in addition to pan.

camtasia smart focus feature

Zooming in is very necessary for movies, since greater than 80% of individuals eat their Fb information feeds on their mobile gadgets. Keep in mind, guarantee your textual content is giant and clear sufficient for people who are watching on the go.


ScreenFlow is simple-to-use display screen recording and enhancing software program for Mac and my private favourite. ScreenFlow means that you can file your whole display whereas additionally capturing your video digital camera, iOS system, microphone and laptop audio.

Add textual content to overlay and a watermark to model your movies. Use pan and zoom, add transitions and import different media to make your movies look as skilled as potential.


Whereas Snagit has video recording and display screen-capture potential, it doesn’t have the in depth enhancing options of different software program. In the event you’re in search of a straightforward, decrease-price answer, this is a superb choice.

Snagit has customizable arrows, blur, colourful speech bubbles and different mark-up choices, in addition to video trimming, particular results and more.


In case your screencast software program doesn’t have already got mirroring in your mobile system otherwise you merely need a straightforward option to ship photographs and video between units, you possibly can add that performance with one of many following two functions.

Create Slideshows

Mix nonetheless pictures right into a slideshow as a catchy video promotion to your news feed.

iMovie and Movie Maker

For primary enhancing of photos into video, you should use iMovie for Mac or Windows Movie Maker. Each functions permit you to import photos and clips and edit them into movies.


Then put them so as, insert transitions, file narration and produce your video.

Facebook Slideshow

The Facebook Slideshow tool lately rolled out to Advertisements Manager and Power Editor. When you have restricted time and sources, it’s a simple approach to create eye-catching advertisements from nonetheless pictures.

Facebook Slideshow is offered for all the aims highlighted within the screenshot beneath.


Within the Ad Creation part, click on on Choose Video after which the Create Slideshow button.


Choose three to seven photos (use Fb inventory pictures or add your personal). Then select the size of the advert (as much as 15 seconds), transition choice and thumbnail. For finest outcomes, use excessive-high quality pictures and keep away from grainy ones. For dimensions, hold all of them the identical, ideally 1280 x 720 pixels or a picture ratio of sixteen:9 or four:three. For those who use pictures of various sizes, your slideshow will probably be cropped to a sq..

Slideshow video adverts are for advertisers who need a simple method to create a excessive-high quality video with out the effort or expense of video manufacturing. You will get extra help with Facebook slideshow video ads right here.

Read more: The 5 Follow-Ups You Need to Convert Contest Leads into Real Customers

Make Video Montages on Desktop and Mobile Apps

Just like the Facebook Slideshow video advert device, one other strategy to create movies for advertisements is to make use of a service that mechanically edits your video right into a montage. Intersperse video clips along with your pictures, overlay textual content and add music. These instruments enable you construct interesting movies on your viewers.


Animoto permits you to create videos in three straightforward steps. First, choose a method to your video. Then choose photographs and video clips, add textual content and select a tune. Lastly, produce (finalize) the video and share it in your web site or social channels.


Animoto is an internet-based mostly device, and likewise has apps for Android and iOS.


Magisto is a free app that routinely turns your on a regular basis movies and photographs into fantastically edited motion pictures. It’s excellent for sharing on social channels and utilizing in video adverts. Magisto makes use of its personal Emotion Sense expertise to create a video trailer from one of the best components of your video footage.

You present the footage and Magisto analyzes it and places it collectively in a approach that elicits an emotional response and tells a narrative.


Magisto is an online-based mostly software with Android and iOS apps, although you at present can solely edit films which have been produced with one of many mobile apps.

Adobe Voice

Flip your story into a surprising animated video in minutes with Adobe Voice. The app is offered just for iPad and is straightforward to make use of. Choose from a group of one hundred,000 pictures or use your individual. Contact to report your voice, one line at a time.

Adobe Voice: Show your story. In minutes.

Voice robotically provides cinema-high quality animation, so your story seems to be unbelievable and is ideal for the enterprise world, too.

Capture Video With Mobile-Only Tools

There are a number of instruments you should utilize to create motion within the Instagram or Fb feeds of your audience with out spending time recording a screencast or doing a elaborate video shoot. These apps are mobile-only.


Mix nonetheless photographs and movies out of your cell machine to make a Flipagram. You may file voice narration, select from Flipagram’s music or add 15 seconds of music you have already got in your cell machine.

View this post on Instagram

Whee!! Such an honor to be numero 4 on this list of outstanding professionals!! HUGE congrats to all my fellow movers and shakers on the Top 100 Social Media Power Influencers, 2015 Edition! See the list and scoop here:!/social-influencers/ Forbes have curated this list in previous years and it's such an interesting algorithm. StatSocial and Haydn Shaughnessy have teamed up for the third time now to identify social media leaders with a strong following among people also interested in social media. The stats are all based on Twitter influence. The primary metric of comparison is the number of second-degree followers—that is, how many followers, on aggregate, are following the influencer’s followers—and how that number compares with how many people are following an average Twitter user’s followers. There's also a weighting modifier according to how much interest each influencer's followers have in these five areas: 1) social media 2) marketing 3) advertising 4) technology and 5) business leaders. If you’d like to check out an analysis of your own Twitter followers, you can get a free account on As a side note, folks, in all transparency, I tend to take lists, leaderboards and scores with a wee pinch of salt. Sure, it's gratifying to receive recognition – everyone likes to be acknowledged. However, we should never, ever let such lists and scores define our value and certainly not our self-worth – that’s a given, okay! Everyone is valuable. Second, the lists and scores often miss out a plethora of equally talented leaders who may be focused outside the realms of whatever algorithms do the measuring. So, we need to remember the lists and scores are not exhaustive. Influence marketing has it’s place and it's also a wonderful win-win to build an audience of loyal followers – by providing consistent value. I say just get out there, focus on heart-centered engaging and do good! === Video montage created with Flipagram app. Fun music track = Queen of Ngorong by Baka Beyond, a unique fusion of African and Celtic sounds. Just because! #Flipagram #SocialMedia #Influencer #Top100

A post shared by Mari Smith (@mari_smith) on

Flipagram compiles every thing into a fast video you may share in your feeds. This app is one among my favorites.


The Diptic app is one other video device for making collages that has a newly added animation characteristic, which works with transitions.


Add your photographs and brief movies, select a grid model, add textual content (if you’d like) and select timing and transitions. Then Diptic creates your collage


Boomerang is a brand new app from Instagram that takes a burst of images and stitches them collectively right into a 1-second video and loops it ahead and backward. It’s not an animated GIF, but it surely’s designed to seem like one.


That is a straightforward and enjoyable strategy to make an announcement in your enterprise’s Instagram feed. Manufacturers are utilizing the Boomerang app already.


Utilizing even one or two of most of these movies in your Fb or Instagram advertising and marketing and advert campaigns can assist enhance your visibility, attain and conversions.

Do a display screen recording or compile pictures right into a slideshow or montage. Create your content material on desktop or mobile, whichever is simpler for you and your online business.

With Facebook’s Autoplay characteristic, the motion is eye-catching. For those who can, contemplate including subtitles to attract in your viewers so that they’ll wish to click on the audio. Or simply create highly effective video ads that stand alone with or with out sound.

You’ll be stunned on the impression a video advert could make.

Read more: How to Use Video to Boost Engagement on Facebook

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