When is the best time to upload a TikTok video? Is it true that posting at a specific time or on a specific day of the week gets your content in front of more people? Will the ideal posting schedule improve your engagement rates?
Continue reading to learn when to post on TikTok to ensure your content is picked up by the algorithm and reaches the right people…
Is there a best time to post on TikTok?
Both yes and no. On the app’s main interface, the For You page, TikTok does an excellent job of serving each of its users a highly personalized mix of content. However, most videos suggested on the For You page are no more than a couple of days old.
As a result, for the best results, post to TikTok when your audience is already scrolling. In other words, determining the best time to post will necessitate knowing where your audience is located (time zones do matter) and when they are online.
However, reaching a large audience on TikTok is more than just posting at the right time. The frequency with which you post can also influence how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). Keep a close eye on your performance until you find a frequency that works for both the TikTok algorithm and your fans to find a posting schedule that will please both the TikTok algorithm and your fans.
Having said that, some hours and days appear to work better than others. Furthermore, if you are creating an audience from scratch, you may not have any historical data to compare it to.
Continue reading if this is the case.
Overall best time to post on TikTok
Based on experiments and an analysis of 30,000 posts, Thursday at 7 PM is the best time to post on TikTok for maximum engagement.
Do you intend to post more than once a week? The best times to post on TikTok for each day of the week are listed below.
| Day | Time |
|---|---|
| Monday | 10:00 PM |
| Tuesday | 9:00 AM |
| Wednesday | 7:00 AM |
| Thursday | 7:00 PM |
| Friday | 3:00 PM |
| Saturday | 11:00 AM |
| Sunday | 4:00 PM |
While these may appear disjointed, keep in mind that TikTok serves content to a global audience in a variety of industries. Don’t assume that your followers are in the same time zone as you, or that they have the same job or sleep schedule as you. Post when they are online rather than when you have time to post.
We also discovered that the best times to post on TikTok differ significantly from those on Instagram. Many of the best Instagram posting times occurred during the typical 9-5 workday. However, there are more early morning and evening peaks for TikTok users.
Keep in mind that these are only averages. Each audience and demographic on TikTok has their own distinct activity patterns. Take advantage of these opportunities to get started. Then, using the recommendations below, determine the best times to post for your target audience.
Tips to find your best time to post on TikTok
Utilize Hootsuite to get personalized timing recommendations
What if we told you there was an app that would analyze the historical data from your TikTok account and recommend the best times to post for your specific audience? You’re in luck, because that app is called Hootsuite. And it’s extremely useful, especially if you’re not already a data genius.
What if we told you there was an app that would analyze your TikTok account’s historical data and recommend the best times to post for your specific audience? You’re in luck, because the app in question is called Hootsuite. And it’s extremely useful, especially if you’re not a data whiz.
When you use Hootsuite to schedule a TikTok video, you’ll get three suggested posting times based on your previous engagement and views. This is how it will appear.
Then, in Planner, you can see all of your scheduled TikTok posts alongside content from other social networks.
Voila! It’s that simple.
Examine your best performers TikToks
As with any other social media platform, the best way to discover what works for your audience is to… investigate what has previously worked for your audience.
Your TikTok analytics are the most accurate source of information about the best times for you to post on the platform. Examine the performance of your current content and compare views and engagements to posting times. If you discover patterns, just keep doing what works!
The TikTok analytics Video Views section is a great place to start your search for the best time to post. It provides a clear picture of which days were the busiest for your content.
To capture audience and performance insights, you must switch to a Pro TikTok account.
TikTok Analytics can be accessed via the mobile app or on the web.
Examine your competitors
The success of others can teach you a lot.
Find accounts that speak to the same audience as you and examine their posting schedules. Keep track of which of their videos are the most popular and look for patterns. If you notice that TikToks posted on certain days of the week perform better than others, try posting on those days and keep an eye on your analytics.
TikTok makes it relatively simple to conduct a basic competitive analysis. Simply go to the account you want to follow and open any of their TikTok videos. You can see when the TikTok was posted as well as how many likes, comments, and shares it received.
Source: Ryanair on TikTok
The number of views can also be found in the account’s feed, right at the bottom of each video’s thumbnail.
Source: Ryanair on TikTok
Understand when your target audience is online
When your audience is active in the app, they are (obviously) more likely to interact with your content. And, given that the For You page is mostly made up of new TikToks, you should try to match your publishing schedule to your audience’s activity patterns.
Check your Business or Creator account analytics to see when your audience is most active in the app:
- Tap the three dots icon at the top right of the screen from your profile page.
- Select Business Suite, then Analytics.
Source: TikTok
Make adjustments as needed
There is no such thing as a set social media strategy.
TikTok is still a young social network, and as such, it is constantly changing. Every day, new users join the platform, and new features that may affect your position in TikTok’s algorithm are regularly added.
This implies that your posting schedule will change over time. If you notice a drop in performance, refer back to these tips to find new best times to post.
Do you care about TikTok Marketing? You can learn more about Tiktok Hashtags here.