When Is the Best Time to Post on TikTok in 2021?

Last Updated on October 28th, 2021 at 12:05 pm

best time to post on TikTok

When is the best time to post on TikTok? Does posting at a specific time or a particular day of the week get your content in front of extra folks? Will determining an ideal posting schedule assist with your engagement rates?

Learn on to seek out when to post on TikTok to ensure your content gets picked up by the platform’s algorithm and reaches the audiences.

Is there a best time to post on TikTok?

TikTok does a fantastic job serving each of its customers an extremely personalized mixture of content on the app’s primary interface, the For You page. Videos recommended on the For You page can come from accounts big and small, however, they’ve one factor in frequent — for the most part, they’re no older than a few days.

So, for the greatest outcomes, you’ll wish to post to TikTok when your viewers are probably already be scrolling. In other phrases, discovering your greatest time to post would require understanding where your viewers are located (time zones matter) and once they’re online.

However, reaching wide viewers on TikTok isn’t just a matter of when you post. How typically you post may also have an effect on how your content is distributed on the platform (TikTok recommends posting 1-4 instances per day). To discover a posting schedule that may please each TikTok algorithm and your followers, preserve a close eye on your efficiency till you discover a frequency that works.

That mentioned, some hours and days appear to work better than others throughout the board.

General best time to post on TikTok

Based on our analysis and experiments, the perfect instances to post on TikTok for maximum engagement are:

  • Tuesday: 7 AM
  • Thursday: 10 AM
  • Friday: 5 AM

(Instances expressed in Pacific Standard Time.)

Whereas these could appear all over, remember that TikTok serves content to worldwide viewers. 5 AM in Los Angeles is 8 AM in New York, 1 PM in London, and 10 PM in Sydney. (Bear in mind once we talked about you should know where your viewers live? Time zones actually matter.)

We additionally noticed that, generally, morning posts appear to do better early within the week (Monday to Wednesday), whereas TikTok videos posted within the afternoon and evening gain extra traction over the weekend (Thursday to Sunday).

Recommendations on discovering your greatest time to post on TikTok

Evaluate your greatest performing TikToks

As within the case of some other social media platforms, the best way to seek out out what works in your viewers is to… check what’s been working in your viewers.

Your TikTok analytics is the perfect source of details about your distinctive greatest times to post on the platform. Analyze the efficiency of your present content and cross-reference views and engagements with posting times. In case you discover patterns, just preserve doing extra of what works!

The Video Views section in TikTok analytics is a superb place to begin your seek for the perfect time to post. It offers you a clear overview of which days were the busiest in your content.

video views tiktok analytics

Supply: TikTok

Notice: You have to change to a Pro TikTok account to capture viewers and efficiency insights.

You possibly can access TikTok Analytics within the mobile app or on the web. For extra details, try our guide to TikTok Analytics.

Check out your competitors

You possibly can study lots from the success of others.

Discover accounts that deal with the identical viewers you’re trying to reach, and analyze their posting schedules. Pay attention to which of their videos are the most popular, and check for patterns. In case you discover that TikToks published on particular days of the week do better than others, attempt posting on these days, and carefully watch your analytics.

TikTok makes it comparatively simple to run an easy aggressive analysis. Merely go to the account you’re keen on and open any of their TikToks. It is possible for you to see when TikTok was posted, and what number of likes, comments, and shares it acquired.

TikTok video with like count, comment count and share count

Supply: Ryanair on TikTok

You may also lookup the variety of views from the account’s feed — they’re proper on the bottom of every video’s thumbnail.

Ryanair's TikTok feed with view counts displayed in video thumbnails

Supply: Ryanair on TikTok

Know when your viewers are online

Your viewers are (clearly) probably to interact with your content once they’re active within the app. And realizing that the For You page principally consists of fresh TikToks, you ought to be trying to align your publishing schedule with your viewers’ exercise patterns.

To seek out the instances when your viewers are most active within the app, check your Business or Creator account analytics:

  • From your profile page, faucet the three dots icon on the top right of the screen.
  • Faucet Business Suite, then Analytics.

follower activity graph of times

Supply: TikTok

Make changes when needed

No social media technique is about in stone.

TikTok is still a comparatively new social community, and as such, it’s consistently evolving. New customers are joining the platform daily, and new options that may probably have an effect on your spot in TikTok’s algorithm are frequently added.

This means that your posting schedule may even evolve over time. Whenever you discover a dip in efficiency, revisit these tips to discover new greatest times to post.

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