Social media is abuzz with TikTok’s explosive development. And that’s why understanding TikTok analytics to measure your success so necessary. Observe the suitable metrics, and you’ll be able to inform hype from reality.
In case your brand is new to TikTok, analytics can take among the guesswork out of the content technique. Insights available to TikTok professional accounts can inform everything from when you post to what you post.
Learn which TikTok Analytics metrics you should be tracking, where to seek out them, and the way you can use them to measure your success.
What’s a TikTok professional account?
The main distinction between a TikTok professional account and a regular account boils down to TikTok analytics. Professional accounts supply them, whereas regular accounts don’t.
Much like Instagram Creator profiles, TikTok Professional accounts allow creators to measure viewers and efficiency insights. From the TikTok analytics dashboard, Professional account holders can learn about their followers, monitor views and engagement, and more.
The way to change to a TikTok Professional account:
- From your profile page, click on the three dots within the upper right corner.
- Select Manage My Account.
- Faucet Switch to Pro Account.
- Select an appropriate category and gender.
- In case you didn’t sign up with your phone number, you’ll be requested to add one followed by the confirmation code you obtain.
The way to check your TikTok analytics
Wondering where to seek out TikTok analytics? From your profile on mobile, click on the ellipsis in the top right. Under Account, you should see an Analytics tab.
Right here’s the way to see TikTok analytics on desktop. Login to TikTok, click on your profile image, then choose View Analytics. In case you plan to obtain data you can only do this from the desktop dashboard.
TikTok followers analytics
Your TikTok followers’ analytics first appear in a graph format from the Overview tab. Toggle between the 7-day or 28-day view to chart your account’s brief and long-term growth patterns.
For deeper viewer’s insights, click on the Followers tab within the upper right corner. This part consists of gender and location demographics in addition to follower activity, videos your followers watched, and songs your followers listened to.
TikTok profile analytics
Get a snapshot of your TikTok profile analytics from the Overview tab. Scroll previous the Followers graph to see your Profile Views. Change between a longer 28-day view or a 7-day close up to pinpoint spikes in traffic.
TikTok video analytics
Essentially the most extensive insights TikTok presents are for videos. From the Overview, you’ll discover a bar chart that shows video views over the previous week or month. To drill down on particular TikTok video analytics, go to the Content tab.
On this tab, you’ll be capable to see recent and trending posts from the last seven days. You can click on any video to see total likes, comments, shares, playtime, traffic source, viewers demographics, and more.
You may as well check out TikTok video analytics from your profile page. Open the video, faucet More (…), and then choose Analytics.