In industries often perceived as less thrilling, crafting compelling social media content can be a challenge. Not every trend or ‘Get Ready With Me’ applies universally. Nevertheless, there are innovative approaches for ‘boring’ industry to thrive online. Let’s explore how to have social media success in boring industries as we unveil three brands proving that success lies in how you sell, not what you sell.
How to Promote Your Brand in Boring Industry
From finance to canned goods, discover how these unconventional industries are redefining social media engagement:
- Enlighten Your Audience
- Cultivate a Distinctive Brand Aesthetic and Voice
- Visualize Your Message
#1. Wealthsimple: Revolutionize Audience Education with Creativity
Let’s see how they achieve social media success in boring industries. Financial storytelling may not seem like engaging educational content, but Wealthsimple, an online investment management service, defies expectations.
They simplify complex financial queries with informative infographics that provide visually digestible answers to community questions.
Wealthsimple goes a step further, using Instagram Stories and Reels for in-depth dives into finance topics, from options trading to innovative savings accounts.
Their newsletter, TLDR, offers a readable dose of industry news and tips.
Takeaways:
- Utilize carousel posts and a blend of video content to share educational insights. Identify common FAQs in your industry.
- Consider creating a weekly or monthly newsletter, promoting it on social for increased engagement. (Bonus: Learn from Wealthsimple’s success, including the exclusive print version of TLDR, which sparked significant online engagement).
#2. Fishwife: Cultivate a Resonant Brand Aesthetic and Voice
Tinned fish enjoyed a TikTok renaissance, and it’s partly thanks to Fishwife. Emerging during the pandemic, Fishwife catapulted a mundane pantry staple into social media stardom.
Their ethical fishing practices and fresh flavors set them apart, but it’s their branding and user-friendly recipes that truly shine.
What’s more, their cheeky yet informative tone of voice elevates their brand. Their conversational captions read like messages from a knowledgeable friend, making seafood approachable and enjoyable.
Fishwife proves that you can make a splash in a crowded market!
Takeaways:
- Define your niche and articulate your brand’s unique qualities and purpose.
- Beyond visuals, prioritize a consistent brand voice, ethos, and messaging in your development process.
#3. Roadway Moving: Demonstrating, Not Just Explaining
When it comes to moving companies, Roadway Moving certainly knows how to make an impact on social media (catch our drift?). With their service-oriented business model, Roadway Moving has leveraged creator collaborations to vividly showcase their operations.
This approach offers viewers a sneak peek into the types of moves they handle and sets expectations for their service quality. Businesses like these thrive on word-of-mouth recommendations, so by investing in creator partnerships, they expand their reach to numerous potential customers and stay top-of-mind when someone needs moving services.
Takeaways:
- If you’re in the service industry, create an Instagram Stories Highlight dedicated to firsthand experiences shared by your community.
- When seeking your next creator collaboration, monitor your social media comments and tags. Collaborating with a genuine brand enthusiast can make the partnership feel organic as they promote your services to their followers.
And that concludes our insights!
From Wealthsimple’s educational posts to Roadway Moving’s use of creators, these brands exemplify how even the supposedly “dull” industries can thrive on social media.
Use these as a source of inspiration and revisit your content strategy for the upcoming weeks (or months).