How to Increase TikTok Followers

The Ultimate TikTok Marketing Guide for Brands in 2023 (1/2)

In this article, we’ve compiled a list of the best strategies to increase TikTok followers. In fact, nothing can substitute quality content, however, there are a few tips you can attempt to increase your engagement, visibility, and, most significantly, your follower count.

Let’s dive into the most effective tips and tricks to develop your TikTok.

1. Stop appealing to everyone.

Whenever you attempt to attraction to everybody on TikTok, the opposite occurs: you find yourself resonating with nobody.

This will likely sound counterintuitive. After all, to increase followers for your TikTok, should not you appeal to more people? In actuality, focusing on a distinct segment provides you with a larger likelihood to be seen by a pool of engaged users.

For example, fashion is a popular category on TikTok. So much so, the hashtag #fashion has over 188 billion views on the platform. If you intend to post fashion-related content, you may get lost in this competitive vertical. As an alternative, you might concentrate on a sub-niche like street fashion or mid-sized fashion, which has a fraction of the views but an extra engaged audience.

The best way to niche down is by understanding your viewers and what they want to see. Be specific. If you’re not sure, take a look at your competitors. What do they do well? What videos are the most popular? And, of course, use your purchaser personas as a compass when brainstorming video ideas.

2. Post at the right time.

Sometimes, it isn’t simply what you post but when you post. That is especially true on TikTok.

The latest survey of 300+ marketers identified the perfect and worst times to post on TikTok. Listed below are the results:

  • The perfect time of day: 3-6 PM and 6-9 PM
  • The perfect days of the week: Friday and Saturday
  • The worst time of day: 6-9 AM and 9-12 AM
  • The worst days of the week: Monday and Tuesday

Because TikTok is common with the Gen Z crowd  — and so they’re in school for a good part of the day — the morning and early afternoon “dead zone” makes sense.

Avoid posting content on TikTok during these slow hours and instead, try posting at the end of the week or on the weekend if you wish to increase TikTok followers as soon as possible.

3. Duet or Stitch top-performing videos.

TikTok gives a lot of features to collaborate with others — which is critical for getting extra eyeballs on your content. Let’s discuss two features particularly: Duet and Stitch.

The Duet feature allows you to play your video next to another user’s video. This is ideal if you want to add commentary or a humorous reaction to the original video.

The Stitch feature lets you play up to 5 seconds of someone else’s video as an intro to your own.

One of the best ways to leverage these features is by engaging with top-performing videos in your niche. You are able to do this by using the search bar and typing keywords regarding your brand. Then, as soon as you’ve got zeroed in on a video you like, tap the Stitch or Duet button and let your creativity fly.

But there’s more — you can even encourage others to Duet or Stitch your videos.

4. Take part in a challenge (or create your individual).

Challenges are notorious on TikTok, and they have the potential to skyrocket your follower count. The trick is finding the proper one for your brand. After all, some challenges fizzle out before they even get started, whereas others spread like wildfire.

When you discover a challenge you can work with, it is important to put your own spin on it. That’s how you’ll really stand out.

You can also create your individual challenge — just be sure it’s comparatively easy to do.

5. Jump on trending sounds and songs.

88% of TikTok users say the sound is crucial to TikTok expertise. Thanks to the algorithm, it’s also vital for driving extra engagement.

TikTok has an extensive library of sounds — but it is best to prioritize the ones that get numerous love from the community. It’s because the TikTok algorithm tends to favor videos that leverage trending sounds. Plus, 67% of TikTok users favor branded videos that feature widespread or trending songs.

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To get started, take a look at TikTok’s Creative Center  which daily ranks the most popular sounds. You may also filter by region, which is useful in case your viewers live in a different location from you.

6. Cross-promote your TikTok.

Odds are, your audience are active on different social media besides TikTok. Because of this, it’s necessary to cross-promote your videos to different channels, such as Instagram or YouTube.

Don’t forget that Instagram’s algorithm won’t promote videos with a TikTok watermark, so you must upload the original video. YouTube, on the other hand, does not have the same restriction.

It’s also worth noting that Reels are limited to 60 seconds, whereas TikTok videos can last up to 10 minutes. So, you might have to trim your videos to adhere to Instagram’s time constraints.

To Conclude

Finally, you are only as good as the content you create. Though the following tips can increase your visibility in the short term, it’s the quality of your content that influences people to click “follow.” As a marketer, this means placing your audience on the center of your strategy and creating content that speaks to them.

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