Considering TikTok marketing for your business or organization? You’re not alone. Hootsuit made a poll on more than 800 professionals on LinkedIn, and the results reveal that many are still thinking about it.

The video app may not match every brand, especially in case your customers and TikTok user demographics don’t overlap. However, many businesses have been successful on TikTok—from Nike to Universal Pictures to the San Diego Zoo.

A lot of the famous moments of some brands on TikTok have been accidental. Ocean Spray sales and Fleetwood Mac plays skyrocketed after Nathan Apodaca kickstarted the #DreamsChallenge on a longboard ride to work. And now Arby’s is having a moment because someone who bought one of their menus thinks it was a flatscreen T.V.

The power of TikTok, especially with creator-led content, has even made some companies such as Walmart and Dunkin’ Donuts encourage employees to post videos while at work.

Don’t throw your marketing strategy on TikTok out the window. Learn the way to set up a TikTok marketing strategy for the business and how to boost TikTok influencer marketing and more.

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If you take TikTok seriously as part of your business, you will want to grow your followers regularly over time. Here in this post, we will explore ways to gain TikTok followers. This is particularly so, if you use TikTok for marketing, or you aim to become a TikTok influencer. However, like all social and video apps, some followers are of more value to you than others. Some people may follow you after watching one of your videos, and then never view another one. Worse, some followers may not even be human. They may be bots trying to game the TikTok algorithm.

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TikTok is now the sixth-largest social media platform in the world, surpassing Snapchat, Twitter, and Pinterest. It has more than 1.65 billion downloads up to now.

You would know that 69% of TikTok users are from 16 to 24 years old, it’s the right time to make awesome TikTok content that attracts young audiences.

In case you are not sure how to start, we’re here with 9 interesting ideas for creating TikTok content for your brand.

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