Putting your music on a digital distribution platform like Spotify is your first step of something new. That your music will be out there for the world to hear!
Your track could even get featured in a major playlist and reached new fans by an algorithm recommendation.
However, what can you do to encourage people to listen to your tracks over and over again instead of playing them just once?
You may find it hard to capture the hearts and imaginations of your audience. So, you need to combine some kind of plan to promote your music.
The perfect way to reach true fans if to be yourself and share your truest personality in a meaningful and personal way.
With Spotify, the best method to show off your message and brand is through your Spotify artist profile.
With Spotify, the best method to show off your message and brand is through your Spotify artist profile.
Here in this article, we will go through how to claim your Spotify for Artists profile.
But more than that, we will dive into how an Artist profile on Spotify helps you promote your music, art, and message.
Why put your music on Spotify?
Spotify is more than just a streaming service that pays you every time someone plays your track. It’s a platform where music fans go to seek out new artists to love.
Once you put your tracks on Spotify fans can discover your music using several paths, including a few you might not have thought of:
- Searching for you and discovering your profile
- Algorithm recommendations
- Curated playlist placements
- Artist picks from different artists
- Friend activity
That are lots of ways for individuals to find your music!
Getting your tracks played more often relies a lot on how you market your tracks.
Don’t just rely on an algorithm to select up your track and put it in somebody’s playlist.
Don’t just rely on an algorithm to select up your track and put it in somebody’s playlist.
You may get one or two plays, but if your message and aesthetic don’t land you’ll lose an opportunity to create a new fan.
There are a few actions you can personally take to win over new followers and get your tracks streamed more often.
Let’s start with the first step: claim your artist profile.
The way to claim your Spotify for Artists Profile
Once your music is on Spotify you’ll need to claim your Spotify artist profile, so you may get that nice blue tick by your artist name.
To claim your Spotify for Artists Profile, do these six steps below:
- Go to the Spotify for Artists home page
- Click claim your profile
- Choose either Artist or Manager, depending on your relationship to the project
- Copy your artist link from the share button by your release in the Spotify app
- Enter the artist link into the search bar
- Request access to Spotify for Artists and verify your identity by connecting your band social media accounts
Pretty easy right!
When claiming your profile you’ll get access to all the analytics, promotional tools, and profile customization options that Spotify offers.
What should you share on your Artist Profile?
A verified profile lets you showcase your unique self.
A verified profile lets you showcase your unique self.
Once you claim your profile you’ll be able to upload your profile picture, a photo gallery, and a profile banner.
Plus, you’ll be able to tell your story (in 1500 words or less) in your artist biography.
Writing a music bio may be tough, however, there are a few topics you’ll need to cover.
Give your audience a short background about where you come from, what your music is about, and even some words about your newest release.
Highlights and quotes from the press are also great choices for your music bio.
While you’re at it, don’t forget to include links to your social media accounts!
More than just pictures and a bio
Your artist profile also allows you to post your upcoming concerts and any merch you have for sale.
Keep these updated and you’ll hopefully sell more concert tickets, t-shirts, and vinyl.
The last function you’ll need to use on Spotify is the one you need to update most frequently: Artist Pick and your Artist Playlist.
With Artist Pick, you get to choose one track, playlist, or tour date that will be shown directly at the top of your artist profile.
With Artist Pick, you get to choose one track, playlist, or tour date that will be shown directly at the top of your artist profile.
Artist Playlist provides you the chance to put together a playlist of whatever you’re into.
These tools are designed to encourage your fans to come back to your profile over and over again.
However, they only work in case you update them frequently.
Promote your tracks smart with analytics
Understanding the details about who’s enjoying your music and where it is getting played is pretty necessary for planning an album launch, tour, or digital marketing campaign.
We get that you’re an artist and your focus is on your music first. However, that doesn’t make it any less essential to understanding how your music is spreading.
It’s especially true if you want to grow your audience.
That’s a big reason why claiming your Spotify for Artists profile is important. You get so many statistics and actionable insights about how fans are interacting with your music.
It’s so helpful to know the countries where your music is most popular, where you are growing your reach, what tracks people preferred most, and when listeners hit the skip button.
It’s so helpful to know the countries where your music is most popular, where you are growing your reach, what tracks people preferred most, and when listeners hit the skip button.
Submit to the platform
Streaming platforms and digital distribution are a very hot topic in the music industry right now.
However whether or not you’ve taken a side on the debate, the truth is that these platforms can connect you with new listeners.
No matter how much you earn for each stream, you still need to put real thought into how your project will connect with listeners and create new fans.
Taking advantage of the marketing and promotion tools that platforms like your Spotify artist profile offer are great methods to distinguish yourself from the rest and get ahead.