In this article, we’re sharing 10 Instagram metrics to track for a stronger social media strategy.
#1: Reach
In the case of monitoring your model’s efficiency on Instagram, reach is one of the most essential metrics to consider.
Reach exhibits how many unique accounts have seen your post, and therefore how a lot awareness and value you’re gaining.
So in case your goal is to increase model awareness and reach the highest number of customers possible, you ought to be focusing on rising your reach on Instagram.
If a post receives higher (or lower) reach than usual, you should utilize these outcomes as insight for future posts and stories.
What hashtags did you utilize? Was your CTA (call-to-action) optimized for engagement? Did you publish when your viewers was most engaged? Was there something different about the kind of photos you shared that might have resulted in higher (or lower) engagement?
All of those elements can have a direct affect on a post’s reach, so it’s worth taking note of any adjustments that might contribute to a rise or decrease in your metrics.
#2: Sales
Instagram is full of options to assist manufacturers drive sales on the app. For many companies, using Instagram metrics to track is important for success.
With Instagram’s built-in purchasing options, you may access key sales metrics such as product page views (and sales, if Instagram Checkout is enabled) within your Instagram Insights.
Along with Instagram’s built-in e-commerce instruments, many manufacturers drive sales by directing folks to their link in their bio to buy.
#3: Engagement Rate
Your Instagram engagement rate is a key indicator for how properly your viewers is responding to your content. In case your followers are commenting, liking, saving, and sharing your content, your engagement rate will present it.
So how do you calculate your engagement rate?
The verdict is still out on one definitive answer to this question but the common consensus is that, overall, it’s associated to this calculation:
Divide your complete number of likes and comments by your follower count, and then multiply by 100 to offer you a percentage.
The good news? For those who use Later, your engagement rate is automatically calculated for you. So you may put down the calculator!
For those who discover that your engagement rate is high, it implies that a large portion of the individuals who follow you are actively engaging with your content — you’re on to one thing!
On the flip aspect, in case your engagement rate is low, it may mean a couple of issues. Perhaps your content isn’t resonating with your followers, or you aren’t posting at the right time.
Keeping track of this metric is essential to long-term success, as you may pin-point exactly what resonates with your viewers — and use this valuable insight to inform your future content technique.
ENGAGEMENT TRACKING TIP: Engagement rates could be misleading when it comes to video content, as folks will typically interact with a video by watching it, instead of hitting “like”. Use Instagram metrics like reach or comments to track for a more reliable benchmark.
#4: Instagram Stories Views
Instagram Stories are one of the best methods to construct a stronger relationship with your viewers — and tracking your view count, taps forward, and taps back, will let you know what’s really resonating.
Each particular person story slide that’s on Instagram can have its personal metrics — including replies, impressions and navigations:
You should utilize the metrics for every story slide to learn what holds your viewers’s attention, what they tap back to, and what causes them to skip away from your content.
Here are two essential methods to measure your success on stories:
#1: Watch Through Rate
Your Instagram Stories watch-through rate measures the proportion of people that followed your stories from starting to finish.
Keep in mind, this solely applies when you’ve got more than one story slide.
To calculate this metric: Watch through rate = Final story variety of views / First story variety of views x 100
This provides you with a proportion of how many individuals watched through to the end of your story.
#2: Completion Rate Per Story
Your slide completion rate measures what proportion of viewers watch your entire length of the slide (rather than clicking away after one second).
There’s no easy approach to calculate this manually.
Right here’s the way it works: Completion rate = Variety of impressions – variety of exits / Impressions
With these calculations and percentages, you’ll have a benchmark purpose and might work on improving engagement with your Instagram Stories.
#5: Instagram Reels Engagement
In the case of Instagram Reels, they’re in fact, the real deal. A surefire approach for manufacturers and creators to increase their reach.
From fascinating tutorials to showcasing new product launches, Reels are fun and engaging. They’re nice for rising model awareness.
Whereas Instagram Reels analytics are a fairly new addition to the Insights tab, you may nonetheless view essential metrics such as Comments, Likes, Saves, Reach, Plays, and Interactions.
In addition to Reel interactions (which indicate the variety of unique customers who’ve viewed your Reel) and Plays (the variety of instances your Reel was played).
Offered you’ve been benefiting from Reels, you may calculate your Instagram Reels engagement rate.
To calculate this metric, you’ll have to do a tiny bit of math. Reels Engagement Rate = # of Reels interactions / Reels Plays x 100
TIP: By utilizing Plays to calculate your engagement rate you’ll have a greater understanding of how your Reels are stacking up against one another.