With Facebook Marketplace, you have access to over a billion users, making it a great place to buy and sell items locally. Whether you’re looking to sell used items or start a small business, the Marketplace offers plenty of opportunities. But if you’re not getting enough views on your listings on Facebook Marketplace, try these tips to boost your visibility:
Struggling to make sales on Facebook Marketplace? It could be because your listings aren’t reaching the right audience. Facebook considers various factors when showing your listings, including your friends, their friends, local community members, and other potential buyers. Here are some tips to help improve your chances of making a sale on the platform.
How to Get More Views on Facebook Marketplace?
1. Adhere to Facebook Marketplace Guidelines
None of the tips mentioned in the post will be effective if you’re violating Facebook Marketplace commerce guidelines. The platform has strict rules that must be adhered to. Consequently, certain items cannot be sold on the platform, including:
1. Adult products
2. Alcohol
3. Body parts and fluids
4. Digital media and gift cards
5. Hazardous items and materials
6. Sexual services and jobs
7. Medical and healthcare products
For further information about prohibited and restricted content on the platform, you can visit the company’s official page.
2. Posting High-quality Images
When selling a valuable item on Facebook Marketplace, it’s important to upload high-quality images. For instance, if you’re selling a 4-year-old laptop, provide clear images from all angles so potential buyers can assess its condition before making an offer.
Facebook may not share listings with low-resolution or blurry product images, as they can deter potential buyers.
3. Write the Listing’s Astute Title
Ensure to craft a relevant title for your product listing. Facebook relies on this information to display your listing to potential buyers in your area. Let’s revisit the laptop example. Below are two potential titles. As a potential buyer, you can decide which one sounds clearer and more appealing:
1. HP Spectre x360
2. HP Spectre x360 Intel Core-i7 7th Generation (2016 model, Silver)
The second title sounds more informative and appealing, doesn’t it?
4. Include a Subtle Description
Crafting a detailed item description is crucial for enhancing your listing on Facebook. It demonstrates your commitment to transparency regarding the product’s condition, which is valued by potential buyers.
Include all pertinent details and any imperfections that could provide insight into the items you’re selling. Additionally, utilize the “more details” section to incorporate relevant product information. For instance, if you’re selling a smartwatch, mention specifics such as band color, size, and other relevant details.
5. Select Category
When adding a new item to Facebook Marketplace, it’s essential to select the appropriate category. Choosing the wrong category could diminish the product’s visibility and ranking.
6. Extend your Price Seasonability
It’s important to be reasonable with your product pricing on the platform. Setting consistently higher prices than your competitors could deter buyers from making offers, leading Facebook to hide your new listings from potential buyers.
7. Stay Active with Regular Listings
Being active on Facebook Marketplace is essential for maximizing your sales potential. By regularly adding new listings, you increase your visibility and attract more potential buyers. Plus, frequent updates show that you’re actively engaged, which can build trust with potential customers over time.
8. Avoid Starting Fresh with a New Facebook Account
If you’ve recently created a new Facebook account specifically for selling on Marketplace, you might encounter some initial hurdles. New accounts often lack the established connections and credibility that older accounts have. It’s advisable to wait a few weeks before diving into selling and take the time to complete your profile with a profile picture, banner, and relevant details. This helps to establish trust and authenticity, making buyers more likely to engage with your listings. Additionally, new accounts may encounter restrictions or errors, such as the limit-reached message, which can hinder your selling efforts.
9. Enhance your Listing
You can increase the visibility of your Facebook Marketplace listing to reach a wider audience of potential buyers. Here’s a simple guide to boost your listing:
#1: Visit Facebook through your web browser and navigate to the Marketplace section.
#2: Choose the Selling option to access your listings.
#3: Under the item you wish to boost, select Boost Listing
#4: Set your desired daily budget, review the ad preview, confirm the payment details, and then click Promote Now.
By following these steps, your product listing will be promoted to a larger audience, increasing the likelihood of receiving more offers through your Messenger inbox in the days ahead.
10. Prevent Being Blocked or Reported
If previous buyers have had negative experiences with your products, they may report your account to Facebook. When Facebook receives numerous complaints about your behavior or products, it may shadowban your account and listings.
Final thoughts
The convenience of Facebook Marketplace also means increased competition on the platform. If your listing doesn’t garner enough views, buyers might offer lower prices. Keep the mentioned tips in mind to increase views on Facebook Marketplace and sell your items more effectively.
Have you noticed an increase in views and offers on Marketplace after implementing the steps outlined in this guide? Share your experience with us!