How to Run a Successful Facebook Like Promotion? Incentivizing engagement along with your model’s Facebook Page by a Facebook Likes Promotion (often known as a Facebook contest or Facebook giveaway) is the best solution to interact with Facebook customers and convert them into Followers and leads.
There are a bunch of various sorts of Fb promotions, from primary “random draw” Fb Sweepstakes to difficult essay or video contests with a number of totally different levels and a full panel of judges deciding the winner. They usually can all be used to generate Facebook Likes.
Nevertheless, there are two sorts of contest which we’ve discovered work one of the best for growing your enterprise’ Facebook Likes and Followers:
- Sweepstakes (or giveaway) promotions
- Referral (or “refer-a-friend”) promotions
Each these promotions will save your small business invaluable time and sources. Take into account that you possibly can commit the following month to Fb – creating shareable, likeable posts takes time (they usually’re solely proven to a small proportion of your present Facebook Fan-base) – and, in spite of everything that point, solely have elevated your Page Likes by 100 or so.
A referral promotion takes a fraction of the time and (when you think about the greenback worth of your time) is considerably cheaper.
This text will dive proper into how one can run a Fb Like Promotion. I’ll provide you with a 6-step walkthrough and present you a number of real-world examples, making certain you’re as prepared as you will be to run your individual profitable Like promotion.
Let’s get rolling with just a few Fb Like Promotion examples. This’s an actual-world sweepstakes promotion:
And an actual-world referral promotion instance:
And this’s an instance of a referral contest template from Wishpond’s landing page builder:
Notice: You used to have the ability to require entrants to Like your Fb Page earlier than they might enter your contest (referred to as a “Like-Gate”). This was massively influential when it got here to Fb Like promotions, however Fb banned it late final 12 months. Fortunately, many manufacturers are discovering that Wishpond’s “Like-This” entry popup truly generates more invaluable Followers (as a result of persons are extra actively selecting to Like, quite than being compelled into it). And sure, it’s effectively inside Fb’s guidelines and rules.
Read more: The amazing process (with 8 steps) to increase your presence drammatically
It seems to be like this:
I extremely suggest you implement a Like Prompt popup for those who’re contest’s goal is Followers.
Here is a 5-step walkthrough of the best way to run a Fb Like Promotion…
#1. Select your Facebook Like Promotion Kind
I’d advise you to start out your contest-advertising and marketing technique with a sweepstakes. They’re the only sort of contest and get you snug with the set-up, promotion, monitoring and post-contest parts it is advisable to perceive.
Try our free Sweepstakes consumer-information for more on the best way to get began with Sweepstakes.
After you have a sweepstakes below your belt and are feeling a bit extra assured with on-line promotions, you’ll be able to dive into referral promotions.
Referral promotions are, for my part, legitimately the most effective methods for your online business to leverage your current social media Followers with the intention to get more.
How a referral promotion works:
- Somebody clicks in your Fb Post, electronic mail or web site discover and is distributed to your referral contest page. They enters in the identical method they’d a sweepstakes (by giving their e mail tackle and clicking “enter to win!”).
- As soon as they’re in they obtain a small prize (like I discussed above) by way of electronic mail. That is the essential reward for getting into the competition.
- Inside that preliminary e mail in addition they obtain a share URL which is exclusive to every entrant.
- They take that distinctive share URL and, by referring mates, household and colleagues to enter by means of that URL, enhance their probability of profitable the grand prize.
- Your contest platform mechanically tabulates all of the referrals for every entrant (A referral is counted when the entrant’s mates or member of the family clicks on the distinctive URL and enters the promotion to redeem their very own primary reward.
Referral contests yield one of many largest returns with the smallest quantity of funding, and so they’re nice for producing Fb Likes. Fairly than what you are promoting having to do all of the heavy-lifting of selling your contest, your entrants will do it for you. They’ve a vested curiosity in producing buzz, visitors, and opening up your Fb Web page to hundreds of recent, potential Followers.
#2. How one can Select your Fb Like Promotion’s Prize
Irrespective of in case you’re working a referral or a sweepstakes contest, your prize is a very powerful ingredient for achievement. To be blunt, your prize is the explanation individuals enter. How can we incentivize a customer Liking your Fb Web page without an incentive?
My major prize suggestion for a Fb Like Promotion:
Provide a present card or present certificates. It’s the prize that’s most fascinating to the biggest variety of individuals in your goal market. You’ll appeal to entries from anybody keen on your enterprise’ merchandise (slightly than individuals solely enthusiastic about one among your merchandise or an irrelevant prize).
Contemplate that, in terms of contests, you shouldn’t really be in search of the very best variety of Likes or entries. Positive you may generate a pair thousand new Fb Likes for those who give away $a thousand dollars, however what number of of them will genuinely be all for your business’s content material or merchandise?
Gifting away a present card (a package deal of your merchandise works as nicely) ensures that your new Facebook Likes are genuinely eager about your corporation. Would you somewhat generate a thousand new Facebook Followers and have 10 of them develop into prospects, or generate 500 new Facebook Followers and have 50 of them grow to be prospects?
Precisely.
#3. Construct your Facebook Like Promotion Web page
Your promotion’s web page needs to be easy, visually-interesting, and thrilling. It ought to greet guests professionally, but in addition get them excited concerning the contest and prize. Above all it needs to be straightforward to grasp and enter. The very last thing you need to do is get folks excited after which confuse them about what they should do to win (particularly in terms of referral promotions).
Listed here are the 5 important components of an optimized sweepstakes or referral promotion:
1. A headline/title that grabs the attention: Preserve your title quick and centered on motion – one thing like “Enter to Win a $250 Gift Card from [Your Business]!”.It offers your promotion guests all the pieces they should know: what they need to do on the web page, what their engagement is value, and who’s working the promotion. Fairly easy, proper?
2. A Visible illustration of your prize: Skilled photos are essentially the most influential factor of your Facebook Like Promotion. They’re the distinction between one hundred new Followers and 1,000. If you happen to’re prize is a present card, I like to recommend exhibiting a picture with the present card’s worth and a number of merchandise (3-5) your winner may purchase with the cardboard.
3. Find out how to Enter: That is the important (although not notably attractive) a part of your contest page wherein you inform folks a bit more about your prize, how they’ll enter (and share, for the referral promotions), any guidelines or restrictions, and the way you’re going to decide on a winner. I like to recommend you benefit from our builder’s HTML textual content editor, which lets you simply hyperlink to an exterior guidelines and rules web page (to keep away from overcrowding your promotion’s page).
#4. How can we Promote and Share your Facebook Like Promotion
Now that you simply’ve chosen a promotion sort, chosen a prize and constructed your web page, you’re set to launch. Earlier than you dive straight in, although, let’s briefly go over the most effective methods to advertise your promotion.
Listed here are our confirmed high three:
1. Ship an e-mail: Notably in the event you’re working a referral contest, you’ll need to let your current contacts learn about it. Your current prospects are the folks most probably to enter (as you realize they already like your merchandise and business) and are more likely to share your contest with their mates. Plus, having just a few entrants to start with encourages extra to enter to win.
2. Discuss your promotion on social: Share on Twitter, Pinterest, Google+ and anyplace else you could have a social presence. It is a nice strategy to drive customers from different networks to your Fb Web page.
3. Create a banner in your web site: When you’ve got an internet site, it’ll most likely have increased site visitors than your social community Pages. Leverage this site visitors by together with a banner (with a hyperlink) and putting it on whichever page of your web site has the best visitors.
#5. Monitor your Contest
Effective promoters know that setting up and launching a campaign is only half the job. Ensuring it runs smoothly is just as important.
To track Facebook Likes, focus on Facebook Page Insights. It lets you monitor shares, likes, comments, and new followers on your contest posts.
With Wishpond’s reporting tool, you can access real-time views, entries, and bounce rates. This helps you adjust your campaign if needed, export leads, and even A/B test promotion elements to optimize for Facebook Likes.
#6. Post-Contest Follow-up & Promotion
Simply because your promotion has ended doesn’t imply your work is finished. To essentially leverage your promotion, comply with these easy suggestions:
- Profile your promotion’s winner and share it as a Submit on Fb and different social networks.
- Ship a collection of deliberate follow-up emails to all of your promotion’s entrants to nurture them into gross sales or Fb Followers.
- Share your plans for future contests on Fb to maintain your followers engaged.
Conclusion
Hopefully this has given you a greater concept of the right way to generate Fb Followers from sweepstakes and referral contests.
A number of key issues to recollect earlier than I allow you to go:
- Spend time in your promotion’s visuals. I can’t emphasize their significance sufficient.
- Select a prize which is able to generate helpful Fb Followers.
- Don’t be frightened of Fb Adverts. Begin with a small advert spend (concentrating on round 100,000 folks) and maintain an in depth eye on it. Select pay-per-click on initially.
- Don’t be scared to ask for assist. Our promotion specialists are solely a comment-part away.