One of the biggest benefits of social media advertising is that you can test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering software that helps take advantage of your ads across Facebook and Instagram.

If you are using Facebook or Instagram ads or plan to use them in the future, the Facebook pixel is a must-use device. Read on to learn the way it works, and the key details you need to know about upcoming changes for iOS 14.

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Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are engaged through a contest? Moreover, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020. As a marketer, these stats are hard to ignore. Social media contests and giveaways are a superb strategy to interact with fans and acquire followers. However, running a contest requires lots of planning. It is not as easy as you think. Today, let’s review all the things you should know about running a Facebook giveaway. First, we’ll dive into the rules. Then, we’ll talk about getting started with your own Facebook giveaway. Finally, we’ll provide you with some ideas and examples to inspire your own contest.

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