While Facebook cover photo size doesn’t seem like a big deal, it is. Like everything your brand produces online, anything less than an optimized presence can hurt your chances with ideal customers. Conversely, the right design and dimensions will do wonders for your brand. The perfect Facebook cover photo will give your company a professional look and feel. They also inspire confidence, credibility, and make your brand feel altogether approachable and likable.

While there’s no secret to Facebook cover photo sizes, something this guide definitely includes. Facebook cover photo size is a part of an important topic: Design. And design can be complex. You need to balance the right elements in your Facebook cover photo to ensure that you strike the right chord with social media visitors.

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15% of the social media users within the US use Facebook to shop, making it the second social network after Pinterest where they shop the most. This implies the onus is on you to make consumers’ purchasing experience as seamless as possible, which brings us to Facebook Shops.

That is the latest Facebook update and, by far, the biggest jump into e-commerce after Facebook Marketplace and Shop Pages.

Shops catalogs your merchandise in collections, permitting clients to browse, save, share, and even purchase your merchandise throughout the app.

Wondering the way to set up a Facebook shop?

Let’s walk you through the advantages Shops provides, what you should create a shop, and how one can set it up.

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Facebook introduced Facebook Marketplace where users can buy and sell with their communities in 2016. Think Craigslist, but with Messenger.

However, plans to incorporate more brands into the platform mean that big changes are underway. In June 2018, Facebook announced the feature for businesses to place ads in Marketplace. And soon Facebook will include more B2C options to the C2C platform.

In other words, keep in mind that Amazon with a hyper-targeting algorithm.

So, how does Facebook Marketplace work exactly? And what can businesses do to prepare? Keep reading to learn which features are currently available and how to plan for what’s in store.

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With more than 2.4 billion users around the world, Facebook is one of the most used social network. People don’t just use it for socializing, it has a huge impact on people’s purchasing decisions. An average Facebook user clicks 11 ads in a month. More than 90 million small businesses use Facebook to connect and engage with their target audience. It is impossible for businesses, brands and marketers to ignore Facebook’s massive reach.

As the number of businesses using Facebook for marketing is going up, the competition has skyrocketed. Organic reach is extremely challenging. You can’t expect your posts and content to organically reach your target audience. Your competitors are already using Facebook ads and in case you don’t, you’ll be left far behind.

One of the most popular Facebook advertising types is Boost Post. It’s a simple yet effective way to increase the engagement of your post. The boosted post is showed to users on Facebook in their News Feed. You can choose the targeting options to show your post to the right people. There are several techniques and tips to increase the effectiveness and reach of your Boost Post on Facebook. Here are 7 Facebook boost post tips for your brand.

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