There are such a lot of methods to succeed in potential entrants to your contest.
On this article I’ll cover the totally different avenues you should use, together with your individual web site, advertisements, contesting web sites and more.
Learn on to seek out out how one can maximize the outcomes of your contest and gather more leads than you possibly can have ever imagined with Facebook contests.
#1. Ship an e-mail to your blog readers or your prospects/shoppers
Customized emails enhance click on-via rates by 14%. You’ll be able to obtain this with merge tags in email automation tools.
It’s also possible to phase your emails to extend click on-by means of charges. The more exact you get along with your e-mail segments the extra seemingly folks can be to click on through.You may section by specifics corresponding to age, gender, location and Fb likes.
Bonus: Not solely will sending out an e-mail of a contest enable you to get entrants on your your contest, it can assist nurture your leads in the long term!
#2. Put your contest in your web site or blog
I’m prepared to wager that your web site (or blog) will get more visitors than your fb page.
Since Fb rules dictate you may’t promote your contest inside your Page’s cover picture on Fb, use a banner picture or graphic in your web site’s sidebar to encourage your web site’s guests to enter your Fb contest.
Odds are if individuals are in your web site, they’re keen on your small business they usually’ll be curious about coming into your contest to say a prize that’s related to your corporation.
#3. Use popups in your blog
We’ve all heard that popups are annoying and it’s possible you’ll even agree that they’re. However the reality is, popups convert a lot better than you assume.
A great deal of companies have seen success with popups on their blog. For instance, social scheduling device Buffer doubled their email list with a simple popup on their blog.
And if a contest the place you may win free issues popped up, wouldn’t you no less than think about clicking on it? I do know I’d.
#4. Promote your Fb contest on well-liked contest sites
Web sites that characteristic 1000’s of contests (often called contesting sites) are some of the under utilized methods to advertise a Fb contest.
These contesting sites can attracts tons of free entrants to your contest, as there are much more customers on these websites than there are contests, and so they’re avid about contests.
#5. Use Fb Advertisements
Unsurprisingly, Fb Adverts are yet one more highly effective device to make use of to advertise your Fb contest. You’ll be able to appeal to a bunch of Fb customers which can be thinking about what your corporation is freely giving (which must be relative to your corporation, anyway).
Facebook Advertisements will let you get actually exact with concentrating on. In addition they have a software known as lookalike audiences which lets you goal folks on Fb much like your current prospects or purchasers.
Though Fb Adverts aren’t free, they’ll come fairly at low cost. You possibly can run a promoted post for as little as $5 per day.
This is an incredible instance of a Fb Ad selling a contest:
And this’s how particular you may get with a focused viewers:
#6. Use a Google Advert and landing page combination
If you currently have a landing page which is optimized for an advert on google could make a world of a distinction to your Fb contest.
Google AdWords takes a take a look at your on the Vacation spot URL of your landing page and rates it accordingly. In case your landing page displays your advert, is useful, and related to the search phrases you select, you’ll have a higher high quality rating and be proven way more incessantly in Google’s search outcomes.
Check out this text to see a wide range of Google AdWords + landing page mixtures that convert](http://weblog.wishpond.com/publish/79170755642/21-methods-how-to-create-touchdown-web page-google-adword).
#7. Create urgency round your contest with a timely post
As a substitute of the usual “We’re doing a Fb Contest!” post, attempt to get a bit artistic. How about making a little bit of urgency round there being a restricted time to enter your contest?
The Fb post ought to inform your Fb followers that they solely have a lot time left to enter.
One thing like this…
Listed below are some suggestions for creating an optimized urgency post:
- Use brief copy. It’s been confirmed that Fb posts with 40 characters or less of copy result in maximum engagement.
- Be particular about what number of days your followers have left to enter. “Solely three days left to enter!” Will do the trick. But in addition be certain to clarify the competition in your submit’s copy.
- Create a Fb hyperlink put up. Hyperlink posts enable Fb customers to click on the picture to go on to the hyperlink. Put the competition particulars within the description under the picture (we did this in our contest submit instance above).
- When making a hyperlink put up on Fb use the optimized picture measurement: 470 px by 246 px. You possibly can add a new photograph to your hyperlink submit when you paste the hyperlink into the post description space.