Music is a bonding force in normal times. During difficult and isolating times like this, we know it can be even more essential. More people have turned to Instagram and Facebook Live to stay connected with their communities in this quarantine. This rapid rise in usage has made tons of good during this crisis. They are increasing money for frontline workers and underserved communities, improve awareness of healthy habits, encouraging people to keep safe by staying home, and bringing people together via new forms of entertainment. But it also shows you some confusion across the community — especially around the use of music in Live on both Facebook and Instagram.
At its core, Live brings people together in a real-time and unproduced way, which has opened up new great opportunities for many creators, artists, and other public figures.
So as Instagram keeps building for the long term, here are the guidelines and product improvements for including music in a video on Instagram, Facebook videos, and live streams.
