Everything You Should Know About TikTok Shopping

Last Updated on December 26th, 2021 at 12:01 am


TikTok launches TikTok Shopping, an in-app purchasing expertise. Learn extra about the new function and learn how to set up your TikTok shop for achievement.

What’s TikTok Shopping?

TikTok Shopping is a social commerce answer permitting TikTok creators to advertise and promote the merchandise on the platform.

With TikTok Shopping, creators will be capable to add a purchasing tab to their TikTok profiles:

Kylie Cosmetics profile on TikTok with shopping tab

Supply: Kylie Cosmetics on TikTok

The tab will pull merchandise from their Shopify product catalogs, permitting different TikTok customers to browse merchandise without leaving the app and simply navigate to the creators’ online shops for checkout.

Product page on Kylie Cosmetics' TikTok profile featuring "Checkout on website" button

Supply: Kylie Cosmetics on TikTok

Creators with TikTok storefronts may also be capable to tag merchandise in organic TikTok content utilizing devoted product links.

Who can use TikTok Shopping?

TikTok Shopping is simply obtainable to Shopify retailers with a TikTok for Business account.

As of September 2021, early access to TikTok Shopping has been granted to retailers within the US and UK. A choose group of Canadian retailers will join the rollout within the subsequent few weeks, and new areas will get access to the pilot over the coming months.

Ideas for making a successful TikTok shop

When you get access to TikTok Shopping, observe these steps to set yourself up for achievement.

1. Optimize your product catalog for TikTok

The purchasing tab in your account shall be your TikTok storefront, so ensure it’s optimized to attract clients.

When including photos, concentrate on high quality and magnificence. Your product images should be simply recognizable as yours and per the way you current your model throughout TikTok (and, ideally, other platforms too).

Product titles ought to fit throughout the character limit (34 characters) and include basic details about the product. The description may be longer and may include as many particulars as attainable. Observe that links in product descriptions on TikTok should not clickable.

Inside the TikTok shopping tab on skincare brand Glow Recipe's profile

Supply: Glow Recipe on TikTok

2. Tell your viewers about your TikTok shop

When you get access to TikTok Shopping, don’t wait for your fans and followers to seek out the purchasing tab on their own. Shout it from the rooftops! Create a few devoted TikToks pointing your viewers in the proper direction.

3. Promote your merchandise

No matter whether conversions are your primary aim on TikTok after you have a TikTok shop, it solely is sensible to advertise your catalog in your account. So, don’t be shy and point out your merchandise in your TikToks every now and then.

And don’t be afraid to get inventive! Your viewers want to see objects from your catalog in case you add a contact of humor to product mentions as Glossier does:

4. Partner with influencers

TikTok is more than just one other social media platform, it’s a cultural phenomenon.

In case you’re not properly versed in its distinctive tendencies, subcultures, and inside jokes, you could be higher off handing inventive direction over to somebody who lives and breathes the platform. Particularly once you’re promoting a product and stakes are excessive (a.k.a. you may both make a lot of money or have your content get lost within the TikTok algorithm).

Partnering with TikTok influencers to advertise your services or products is a good way to succeed in new audiences in an enticing and authentic method. Simply ensure to seek out creators who really feel your model.

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