When is the Best Time to Post on TikTok? (2023 UPDATED!!!)

You’ve spent a good chunk of time brainstorming, shooting, and editing, and now it’s finally time to share that TikTok video you’ve been excited about. But just as you’re about to hit “Post,” you start wondering, “When is really the best time to post on TikTok?”

Maybe holding off and sharing it later could get more eyes on it, but you’re unsure about the perfect timing. Should you go for morning, lunchtime, or in the evening? Or perhaps, waiting until the weekend might be a good idea… Figuring out the best time to post on TikTok is a bit tricky. However, after analyzing a whopping 100,000 posts, we’ve nailed down the times that tend to get the most engagement.

When is the Best Time to Post on TikTok?

When is the Best Time to Post on TikTok?

It might not sound super exciting, but we figured out that there’s no one perfect time to post on TikTok.

What we mean is, there are actually a few different good times to post.

There’s no one-size-fits-all or one-time-fits-all rule for finding the best time to post. This goes for all social media sites. Take a look at our recent studies on:

That’s because each brand or influencer on TikTok has a different group of people they want to reach. Plus, every audience has its own specific time when they like to be on TikTok to check out videos. And this varies from country to country!

After careful comparison and research, consider these tips when deciding the optimal time to post on TikTok:

1. Best Days to Post: Tuesday and Thursday are recommended days, with weekdays being more favorable than weekends.

2. Timing on Weekdays: Aim to post before the workday begins or after regular working hours to capture a larger audience.

3. Avoid Round Figures: Opt for unconventional time slots instead of perfect round numbers. For instance, if 10 a.m. is ideal, schedule your TikTok for 9:58 a.m. or 10:02 a.m. to stand out from the crowd during the 10 a.m. rush.

When is the Best Time to Post on TikTok for Every Day of the Week?

Based on our findings, here are the recommended posting times for each day of the week on TikTok: Monday at 6 a.m., Tuesday at 2 a.m., Wednesday at 7 a.m., Thursday at 9 a.m., Friday at 5 a.m., Saturday at 11 a.m., and Sunday at 7 a.m. These times are specified in Eastern Standard Time (EST).

What time should we post on Monday?

According to research, the optimal times to post on a Monday are 6 a.m., 10 a.m., and 10 p.m. This is likely because people often engage with TikTok before leaving for work, school, or college and before bedtime at night.

What time should we post on Tuesday?

On Tuesday, the recommended posting times are 2 a.m., 4 a.m., and 9 a.m. This suggests that individuals check their social media platforms late at night and early in the morning. Tuesday is recognized as one of the prime days for TikTok posting.

What time should we post on Wednesday?

For Wednesday, the best posting times are 7 a.m., 8 a.m., and 11 p.m. Early morning slots are ideal for sharing TikToks, as people refresh their minds and gear up for the day with entertaining short clips.

What time should we post on Thursday?

Thursday’s optimal posting times are 9 a.m., 12 p.m., and 7 p.m. Considered one of the best days for TikTok activity, the pre-lunch hours and evening after work are particularly active periods.

What time should we post on Friday?

Friday’s best posting times are 5 a.m., 1 p.m., and 3 p.m. Toward the end of the week, people become more active during lunch hours, possibly due to the week’s monotony or in anticipation of the upcoming weekend. However, early evening activity may lead to a drop in nighttime viewership, so marketers should be mindful of changing patterns.

What time should we post on Saturday?

Saturday’s recommended posting times are 11 a.m., 7 p.m., and 8 p.m. With many users enjoying their weekend breaks, early morning activity diminishes. Instead, people are more likely to be online later in the day or evening. Restaurants, for example, may want to share evening specials when users planning to go out for dinner are likely to see them.

What time should we post on  Sunday?

On Sunday, the best times to post are 6 a.m., 8 a.m., and 4 p.m. Early risers engaged in activities like going to the gym, attending Sunday sermons, or planning brunch with friends are the primary TikTok audience during these hours.

Ultimately, the choice between weekdays and weekends depends on your strategy, and this chart can guide you in finding the optimal times to post on TikTok, especially on Saturday and Sunday.

What’s the Best Times to Post by Location?

Best Time to Post on TikTok USA (In EST)

– Monday: 6 a.m., 10 a.m., 11 p.m.
– Tuesday: 2 a.m., 4 a.m., 9 a.m.
– Wednesday: 6 a.m., 8 a.m., 11 a.m.
– Thursday: 9 a.m., 12 p.m., 7 p.m.
– Friday: 5 a.m., 1 p.m., 3 p.m.
– Saturday: 11 a.m., 7 p.m., 9 p.m.
– Sunday: 7 a.m., 8 a.m., 4 p.m.

Best Time to Post on TikTok Australia

– Monday: 6 a.m., 10 a.m., 10 p.m.
– Tuesday: 2 a.m., 4 a.m., 9 a.m.
– Wednesday: 7 a.m., 9 a.m., 11 a.m.
– Thursday: 9 a.m., 12 p.m., 7 p.m.
– Friday: 5 a.m., 1 p.m., 3 p.m.
– Saturday: 11 a.m., 7 p.m., 8 p.m.
– Sunday: 7 a.m., 9 a.m., 4 p.m.

Best time to post on TikTok Philippines (in PHT)

– Monday: 3:30 p.m., 7:30 p.m., 7:30 a.m.
– Tuesday: 11:30 a.m., 1:30 p.m., 6:30 p.m.
– Wednesday: 4:30 p.m., 5:30 p.m., 8:30 a.m.
– Thursday: 6:30 p.m., 9:30 p.m., 4:30 a.m.
– Friday: 2:30 p.m., 10:30 p.m., 12:30 a.m.
– Saturday: 8:30 p.m., 4:30 a.m., 5:30 a.m.
– Sunday: 4:30 p.m., 5:30 p.m., 1:30 a.m.

Best Time to Post on TikTok Germany (in CET)

– Monday: 6 a.m., 10 a.m., 10 p.m.
– Tuesday: 2 a.m., 4 a.m., 9 a.m.
– Wednesday: 7 a.m., 8 a.m., 11 a.m.
– Thursday: 9 a.m., 12 p.m., 7 p.m.
– Friday: 5 a.m., 1 p.m., 3 p.m.
– Saturday: 11 a.m., 7 p.m., 8 p.m.
– Sunday: 7 a.m., 8 a.m., 4 p.m.

All these times are specific to certain time zones, and countries like the USA and Australia have multiple time zones. It’s a challenge for TikTokers to decide their posting schedule.

Believe it or not, there are even different optimal times to post on TikTok based on industries!

What’s the Best Times by Industry?

In our research to find the best time to post on TikTok, we looked at what kinds of businesses were using it. This helped us figure out the best times to post for different types of jobs.

Here are some good times to post for different jobs:

Restaurants: Monday to Thursday, 2 to 5 p.m.
Photographers: 2 to 3 p.m.
Non-profit organizations: Weekdays, from 10 a.m. to 2 p.m.
Schools: Tuesday to Thursday, from 11 a.m. to 3 p.m.
Lawyers: 3 to 9 p.m. from Tuesdays to Thursdays.
Real Estate Agents: Tuesday to Thursday at 10 a.m.
Musicians: Saturday at 9 a.m. and Sunday at 1 p.m.
Dentists: Thursday to Saturday, 9 to 10 a.m. or 4 to 5 p.m.
Doctors: Monday to Friday, 12 to 1 p.m.
Artists: During lunch hours 1 to 2.30 p.m. and in the evenings between 7 to 9 p.m.
Churches: 12 to 3 p.m. on weekdays and 9 to 11 a.m. on Sunday.
Fashion: Saturday and Sunday 10 p.m. to 7 a.m.
Insurance Agents: Monday to Friday between 9 a.m. to 12 noon.
Gamers: 10 a.m. to 12 noon.

These are good times based on looking at lots of different TikTok accounts from different places.

Will they work for you? Probably, yes.

You can use the average best time reports to start figuring out when is best for you. It’s likely these times will be good for you too.

But there’s more!

Next, let’s find out the best time for you personally to post on TikTok.