Do you need creative Instagram Reel ideas but find video content overwhelming?
Continue reading to learn more about the next ideas and Reel hooks we suggest for you.
In no time, you’ll be making vertical videos and converting new business partners!
Bonus: If you want to learn more about the Instagram algorithm, check out our article here!
15 Creative Instagram Reel Ideas That Will Boost Engagement (2/2)
10. Display a before and after
Isn’t there nothing better than a makeover montage?
Reels may be the ideal opportunity for your company if your work involves any type of transformation.
Organized Dwelling’s professional organizers transform a chaotic workplace mess. It becomes a soothing and functional cupboard after some simple editing.
Instagram Reels are no exception to the internet’s love of dancing videos (remember the OG dancing baby?!). Just make sure you’re dancing to the latest trends, not those from last year.
Rather than being too late to join a trend, you can stay up to date on all things musical by following Instagram’s official @creators account.
They provide weekly updates on popular songs and dances, so you’ll never be behind the times.
12. Experiment with different styles
Sharing fashion on a visual platform like Instagram just makes sense. (And the #ootd hashtag will almost certainly outlive us all.) So, if it’s appropriate for your brand, why not try to capture some of that magic for yourself?
Show off your WFH outfits or share what your team is wearing to work. Capturing a week’s worth of outfits can result in a fun, easily edited Reel that receives a surprising amount of attention.
13. Make a tutorial
The internet is still the most popular way for people to learn how to do, well, anything. So, no matter what your expertise is, using social media to share it is always a good idea.
Adobe shares creative ways to use its products to make thoughtful, personalized gifts for family and friends in this section.
It’s the kind of thing that someone might watch over and over again — or share with their friends — to master the skill.
14. Have fun with it
Playing it cool will only get you so far in the online world. It’s okay to let your hair down and have some good old-fashioned fun every now and then.
In this reel, Boldfaced Goods does just that. They make fun of a partner who brings home paper towels from the store instead of their eco-friendly dishrags.
The Reel is straightforward but visually arresting and amusing. It’s also exactly the type of thing their fans will appreciate.
15. Recycle evergreen content
If you’ve made promotional videos for other platforms and had some success (or, to be honest, even if you didn’t), consider repurposing them as Instagram Reels. Consider Reels an opportunity to breathe new life into your YouTube videos!
You may need to adjust your edit to fit the 9:16 aspect ratio, but it will almost certainly be worthwhile. After all, a professionally shot video stands out in a sea of front-facing camera rants.
Creative Instagram Reel Ideas: 7 hook ideas for Instagram Reels
As a general rule, you have approximately three seconds to capture your viewer’s attention before they scroll past your video. Every good Instagram Reel begins with a hook that immediately captures the viewer’s attention.
Need help creating a hook for your own Reels? We have seven suggestions to help you stop those thumbs in their tracks.
1. How to…
Tell the viewer what they will learn after watching your Reel before you share your expertise. The built-in text editor on Instagram is ideal for this!
Source: Bon Appetit on Instagram
2. My top three…
Numbered lists are always great hooks (you’re reading one right now! ), and three items usually make for a snappy Reel. List anything from your favorite lunch spots to your desert island albums.
3. Three hard lessons I learned…
Take a risk by reflecting on your company’s learning curve.
4. Three tips for…
Bring your specialized knowledge to your reels! Share facts or issues from your industry that only you are aware of.
Source: Domino on Instagram
5. Do not begin your day without…
Does your neighborhood coffee shop make the best cappuccinos? Maybe you have a great note-taking system that helps you stay organized. This hook is a great way to keep your fans watching whether you’re sharing a day-in-the-life guide or an industry-specific tip.
6. Five things you can do right now to improve…
Whether you’re talking about scheduling, business development, or even mental health, including “right now” gives the Reel a sense of immediacy that will draw viewers in.
7. You’ll need this…
Whatever you’re promoting, this hook almost guarantees that your audience will be drawn in.
Source: Real Simple on Instagram