Facebook renamed to Meta in 2021, and it now serves as Facebook’s parent corporation, overseeing Instagram, WhatsApp, and Messenger. Meta’s Family of Apps refers to these four apps.
For marketers, this implies that Facebook now considers itself to be part of a network of apps, but there’s no excuse not to drill down into the specifics of what makes Facebook tick.
Continue reading to learn about the key Facebook demographics that will be important to social media marketers in 2022.
If you understand Facebook demographics well, you can develop an effective social marketing plan, with 2.82 billion daily active users.