TikTok is now the sixth-largest social media platform in the world, surpassing Snapchat, Twitter, and Pinterest. It has more than 1.65 billion downloads up to now.
You would know that 69% of TikTok users are from 16 to 24 years old, it’s the right time to make awesome TikTok content that attracts young audiences.
In case you are not sure how to start, we’re here with 9 interesting ideas for creating TikTok content for your brand.
9 Ideas for Engaging TikTok Videos
1. Create a branded hashtag challenge
As with other social platforms, hashtags are a mainstay on TikTok for looking out and sorting content. However, hashtag’s challenges are particularly popular on the platform.
Challenges use specific hashtags to encourage audiences to create videos on a theme, as part of a marketing campaign or viral trend. If TikTok had existed in 2015, you would have seen many videos tagged with #IceBucketChallenge.
A variety of companies have used branded hashtag challenges to great effect, however, the reigning champion is Chipotle. They use National Avocado Day (July 31, 2019) to make the #GuacDance hashtag challenge on TikTok.
They challenge people who love avocado to share a dance inspired by their favorite topping, using the Guacamole Song from children’s entertainer Dr. Jean, tagged with #GuacDance. Easy enough, right? It resulted in a mind-blowing 250,000 submissions, proving that the love of guac is huge.
Throughout the six-day campaign, Chiptole also saw a record-breaking 430 million video starts with the hashtag #GuacDance. It translated into actual sales too: Chipotle served greater than 800,000 sides of guacamole on a single day, because of the challenge.
Many things you may learn from the #GuacDance success:
- Make it simple. The Guacamole Song is an earworm, and her unique dance is easy and silly. No serious dance skills required.
- Make it fun. What do individuals love best about your brand? A challenge that celebrates your most beloved products, qualities, or promotions is likeliest to succeed. Customer research and insights may help here.
- Have an aim in mind. Are you trying to drive orders, like Chipotle? Increase brand awareness? Be clear on what you want to achieve so you may measure your influence.
2. Share an educational video
You could assume that TikTok is only for goofy, irreverent content. However, it’s a tremendous platform for sharing informative content in an approachable, easy-to-digest format.
Some doctors have built large audiences by making videos about timely topics like coronavirus and vaping. Dr. Danielle Jones, aka MamaDoctorJones, has racked up greater than six million views together with her videos about sexual well being, pregnancy, and periods.
For doctors like Jones, TikTok is the right place to succeed in teenagers and younger adults who want this information, and may not have their own trusted well-being providers to talk to.
Socially-minded businesses have a chance to get their messages throughout. Misinformation is rife on social media, and it’s essential to counter it by being in the conversations.
3. Associate with an influencer
Working with a creator on TikTok provides you a chance to connect with their viewers and profit from their creativity and unique style.
For instance, Mucinex (sure, the stuff you’re taking when you may have a cold!) partnered with influencers on a #TooSickToBeSick campaign. The campaign, which ran in late October, promoted the message that a seasonal sickness shouldn’t ruin your Halloween fun (although now we might say “Stay Home” instead).
Every video included the hashtag, as well as a #Sponsored tag to indicate that they were a part of an influencer marketing campaign.
There are some methods to associate with influencers on TikTok, including:
- Account takeovers. Allow a TikTok creator to post content directly from your account. Sometimes takeovers might be cross-promoted on both your account and the influencer.
- Hashtag challenge: Associate with influencers to advertise your brand’s hashtag challenge to their viewers.
- Get influencers to advertise your brand or product on their channel, as part of a campaign (like Mucinex) or a product review.
Here are several ideas for working with influencers on TikTok
- Discover the right match. Don’t just associate with the biggest influencer who you can find. Ensure you’re working with someone whose values and viewers aligns with yours. Do your homework to ensure they’re an excellent match, and build a foundation of trust and respect.
- Be authentic. An influencer is effective because they have a genuine voice that their viewers love and respect. To be an effective partner, you should let them have artistic freedom in the content they create for or with your brand. Provide you with a game plan together, however, don’t be too controlling.
- Measure influence. As with every aspect of your social strategy, it’s essential to have a goal in mind. Track the result of your influencer partnership, whether that’s sales, viewer’s growth, or campaign participation, to measure your success.
4. Celebrate special occasions
TikTok marked International Women’s’ Day (March 8) with the hashtag #SheCanDoIt to celebrate female creators.
The event was a springboard for accounts focused on women’s rights and history to get a turn in the spotlight, like Herstory Talking, which honors notable women from previous eras:
UN Women, a worldwide nonprofit for women’s rights, also leveraged International Women’s Day to received greater than 400K views on their #GenerationEquality campaign.
TikTok customers aren’t looking for serious videos about gender equality every day. However on International Women’s Day, UN Women and Herstory Talking had the perfect opportunity to share essential, timely content.
Each brand should keep track of upcoming events and holidays, especially these with specific relevance to their products and brand story.
5. Create a tutorial
My makeup skills were
When I was a teen, my makeup skills were limited to applying mascara and lipsticks. However, today’s teenagers can serious capital-l Looks, thanks in large part to the proliferation of beauty tutorials on social media.
However, it’s not just beauty. Tutorials are effective on social media. Everybody needs to learn something new, especially in case you can break it down into 60 seconds or less.
Quick-cooking tutorials are also common on TikTok. Typically, creators cross-promote their YouTube channel where they provide recipes in more depth and detail.
Fitness is another topic that’s huge on TikTok, with a ton of workout tips and ideas from creators.
Whatever your brand does or makes, discover a method to bring it to life with a TikTok tutorial. Styling ideas, product demos… the opportunities are endless. Dive in!
6. Cover current events
Many viral tendencies live and die on TikTok alone. However the outside world has an influence too— pop culture and major news infiltrate the platform, where they take on a new life.
The Washington Post (yes, the venerated newspaper) is especially good at turning topical events into TikTok videos. After all, present events are their brand. By discovering ways to transform these topics into engaging video content, they’ve racked up greater than 390,000 TikTok followers.
However, they’ve also tackled the coronavirus epidemic with videos about hand hygiene and self-quarantine. Serious topics are delicate, as your funny video could veer into insensitivity or poor style. However, the Washington Post demonstrates that it’s possible to attain a balance of humor and information.
7. Take part in a viral craze (or create your own)
Once it hits important mass, it enters the mainstream consciousness— like when SNL’s Kate McKinnon and Elizabeth Warren did the Flip the Switch challenge.
Dance challenges are themed around a particular track, a selected sequence of moves, or both. Flip the Switch is an instance of the latter, featuring the titular Drake track and two individuals switching places in front of a mirror.
Some brands may be worried that participating in a dance craze will make them seem like the Steve Buscemi meme:
The trick is to be genuine. In case you’re not enjoying yourself, the video will feel stiff and fall flat with viewers.
Make a silly and fun dance challenge. That method, even in case you don’t go viral, you’ll still have a great time with your team.
8. Create a branded filter
As with Instagram and Snapchat, creators can add lenses and AR filters to their videos to create special effects.
Brands can benefit from this function by uploading customized filters. For instance, NY Fashion Week (which invited a variety of TikTok creators to its 2020 shows) created a special photo booth filter to accompany the events.
Creating effects and filters requires design expertise on the part of your group, so it might only be worthwhile for a serious event or occasion. However, when done well, filters can increase brand awareness and grow your viewers, as well as generate a ton of on-brand content from your followers and fans.
9. Run a contest
Uniqlo launched the first multi-market campaign on TikTok in June 2019, asking members to create videos of themselves wearing their favorite Uniqlo items with the hashtag #UTPlayYourWorld.
The competition was open to creators from the US, France, Japan, and Taiwan, and winning videos would play in choose stores of the participating countries. The competition was an enormous success, and the #UTPlayYourWorld hashtag has over 700 million views.
The contest tapped into the help of Uniqlo followers and promised them one thing that all TikTok creators need: larger viewers for their videos. It was a win-win and an instance of how user-generated content may help your brand.
Consumer-generated content (UGM) boosts your credibility and trust, especially when it comes to trusted creators. Once you reuse it with permission, you build relationships and loyalty. And it saves your time and money to make content.
10. Still stumped? There’s always old milk
We’re not recommending this strategy. However nice content can come from really surprising places. In case you take this gentleman up on his milk offer, tell us!