The Perfect Time to Post on Instagram (2/2)

Last Updated on May 20th, 2020 at 2:34 pm

Perfect Time to Post on Instagram

Continue to discover the perfect time to post on Instagram…


Tuesday at 4 p.m. or 10 a.m.

Unmetric’s data reveals that the top 20 non-profit brands on Instagram have had probably the most success, on average, posting at 4 p.m.

However, in the first half of 2018, followers engaged probably the most with content material posted at 10 a.m. So think about both 4 p.m. and 10 a.m. when crafting your individual Instagram schedule.

Content material posted on Tuesdays obtained probably the most engagement, however, Wednesdays, Thursdays, and Fridays had been additionally excessive performers.

Perfect Time to Post on Instagram

When not to post: unless your analytics present in any other case, non-profit brands ought to keep away from posting outside of business hours on Mondays, Saturdays, and Sundays.

Manufacturers included: TED TalksUNICEFWorld Wildlife FundWWF InternationalMalala FundGreenpeace InternationalUNESCOTeamUSAOceanaUNWomenSave the ChildrenDucks Unlimited IncLove Your MelonUN Refugee AgencyJames Beard FoundationThe Nature ConservancyUN EnvironmentPlanned ParenthoodCharity Waterand UNICEF USA

Non-retail e-commerce

Thursday at 9 p.m. or 4 p.m.

The top non-retail e-commerce brands have probably the most success posting on Instagram at night time and in the early evening on all weekdays, however, particularly Thursday. 9 p.m. was probably the most successful time, adopted intently by 4 p.m.

This category contains brands like Bumble, Tinder, Grindr, and Match. It’s potential that followers are most primed to interact with entertaining, romance-focussed content material after work.

Perfect Time to Post on Instagram

When not to post: New manufacturers in this area ought to consider not posting during their followers’ workdays.

Manufacturers included: BumbleGrouponKickstarterTinderSotheby’s International RealtyGrindrPostmatesZooskZomatoOmazeMatchTicketmasterHingeIbotta Inc.YelpSeatgeekAncestryEventbriteFoodlerand Grubhub

Pharma & Healthcare

Wednesday and Sunday at 9 a.m.

The top manufacturers in this category are largely fitness-focussed accounts and their followers have a tendency to interact probably the most with content material posted on Instagram at 9 a.m.

Wednesday and Sunday are the top-performing days. That is possible when individuals are looking for a motivational enhance (in the middle of their workweek, or before the workweek begins). However, Monday and Saturday are additionally excessive performers.

Perfect Time to Post on Instagram

When not to post: Always take time to experiment, however, keep away from posting exterior of morning hours in case you’re searching for tons of engagement.

Manufacturers included: Fit Girls GuideInstagram Body BuildingHealthy Fitness MealsHow To Meal PrepHome Workouts For YouCrossFitFit Healthy RecipesAb WorkoutsShredzIg_WeightLossGYM HELPFitTeaFlat Tummy CoTone It UpFitness MotivationHow To Get AbsZumbaSkinny Bunny TeaThe Squat Guideand Glutes

Personal Care

Friday and Thursday from 1 to 3 p.m.

Largely cosmetics-focussed, the top accounts in this category discover probably the most success posting in the early afternoon close to the end of the workweek. Nonetheless, Tuesdays and Wednesdays are additionally good choices. Save your greatest content material for these times and days.

Perfect Time to Post on Instagram

When not to post: New manufacturers in this area ought to keep away from putting plenty of effort into posting on weekends or exterior the afternoon.

Manufacturers included: M·A·C CosmeticsAnastasia Beverly HillsKylie CosmeticsSephoraNYX Professional MakeupToo Faced CosmeticsUrban Decay CosmeticsTarte CosmeticsBenefit CosmeticsMaybelline New YorkMorphe BrushesColourPop CosmeticsNARS CosmeticsL’Oréal Paris MakeupFENTY BEAUTY BY RIHANNAUlta BeautyKat Von D Beauty, YSL BeautyMakeup For Everand Smashbox Cosmetics


Monday and Tuesday at 2 p.m.

The top tech Instagram accounts get probably the most engagement, on average, once they post on Tuesday at 2 p.m. More recently, nonetheless, their top-performing day has switched to Monday. Both days are the perfect time to post on Instagram.

Perfect Time to Post on Instagram

When not to post: There’s no cause not to experiment with your posting schedule. Simply be sure you additionally post on Monday and Tuesday at 2 p.m.

Manufacturers included: InstagramYouTubeAppleGoogleVevoFacebookAdobe PhotoshopMicrosoftiTunesWindowsGoProPlayStationXboxSonyNintendoBeats by DreSamsung MobileOnePlusSony Mobileand HTC


Thursday at 4 p.m. or 5 p.m.

Everybody knows the weekend begins on Friday for college students. So, in case you’re a post-secondary educational institution (like most of the top accounts in this area), be sure you catch your followers before they tune you out: on Thursday at 4 or 5 p.m.

Nonetheless, both Fridays and Wednesdays are additionally excessive performers for educational institutions on Instagram. Some individuals are paying consideration on Fridays, it appears.

11 a.m. and 12 p.m. are additionally perfect time to post on Instagram.

Perfect Time to Post on Instagram

When not to post: It’s most likely greatest to keep away from early mornings and weekends, however, something is feasible.

Manufacturers included: Harvard, Smithsonian, Stanford, Teachers Pay Teachers, New York Public Library, Skillshare, Harvard Business School, We  Are Teachers, YaleUdemyPrinceton, Texas A&M UniversityUniversity of MichiganGoodreadsUCLABluprintOhio State UniversityColumbia UniversityNew York Universityand Full Sail

Instagram timing greatest practices

1. Know your viewers (location, habits, etc.)

It couldn’t be stressed enough. Knowing your audience is vital to your success on Instagram.

Even a cursory look at your Instagram analytics will present to you what time they’re most frequently utilizing the app, their primary demographics, and what sort of content material they like finest.

Most significantly, your Instagram analytics will let you know what timezone the majority of your followers reside in. Use the timing suggestions above in accordance with that timezone for the greatest outcomes.

2. Always be testing

Don’t restrict your Instagram schedule to solely “the perfect times” to post. It nearly goes without saying, however, issues change.

The demographics and habits of your viewers are in flux. The Instagram feed algorithm is probably going frequently under revision. There’s no true option to “set it and neglect it” in social media.

Professional tip: Check new times at least twice to ensure an Instagram post’s success isn’t just about its content material.

3. Optimize your content

Timing isn’t the only factor in a post’s success. In case your aim is to successfully interact with your viewers on Instagram, you’ll want professional-looking photoscatchy captions, and smart hashtags too.

If you wish to go a step additional, think about optimizing your posts for Instagram shopping, and create an effective landing page on which followers can browse your merchandise.

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