How to Find The Most Effective Hashtags in 2021

How to Use Hashtags in 2021

Continue to discover how to use hashtags on every network in 2021…

The most popular hashtags of 2021

The most popular hashtags out there aren’t essentially the most effective hashtags.

For instance, the hashtag #followme has more than 575 million posts on Instagram. Hashtags that solicit likes don’t interact with your followers and don’t add any that means to your social media post.

In addition, they look really spammy. And you don’t need that.

However, don’t ignore popular hashtags, either. For instance, #throwbackthursday or #flashbackfriday, or other daily hashtags could be fun methods for your model to join a wider social media conversation.

As of June 2021, a few of the hottest Instagram hashtags of all time include:

  1. #love (2.1B posts)
  2. #instagood (1.3B posts)
  3. #fashion (972M posts)
  4. #photooftheday (931M posts)
  5. #photography (769M posts)
  6. #beautiful (749M posts)
  7. #instagram (691M posts)
  8. #picoftheday (655M posts)
  9. #nature (639M posts)
  10. #happy (639M posts)

In fact, popular hashtags differ relying on what social media platform you’re utilizing. On LinkedIn, popular hashtags embrace #leadership and #productivity.

Whereas there are millions—even billions—of posts utilizing popular hashtags, they’re relatively common. They aren’t particular to an industry or a theme. And don’t say a lot about your model.

So, try to identify niche hashtags that are relevant to your model and what you represent.

5 methods to find the most effective hashtags

To seek out hashtags that are specific to your model, your industry, and your viewers, you’ll need to do a little research.

1. Monitor social media influencers and competitors

Begin by doing a competitive analysis on social media. Gather intel about your competitors and any relevant influencers inside your model’s niche.

Make observe of which hashtags they use most frequently and how many hashtags they use in each of their posts. This may assist you to find out how your competitors are engaging with your shared audience and which keywords they tend to use.

2. Use helps you discover the most effective Twitter hashtags or Instagram hashtags for your model.

With this device, you possibly can search any hashtag and see how popular it’s. For instance, in case you search the popularity of #springtime, you’ll get outcomes displaying you this hashtag’s general popularity, its current popularity, and the trends for the month and week.

hashtag analytics results for "spring time"

You may also kind in your Twitter or Instagram caption. Then, it should offer you hashtag ideas.

3. Know which hashtags are trending

RiteTag allows you to kind your social media caption into the text bar and uploads the picture you’ll pair with your caption.

RiteTag generates trending hashtag ideas based on your content. You’ll see the most effective hashtags to get your post seen instantly, in addition to hashtags to get your post seen over time. Click on “Get Report” for a detailed analysis of the hashtags it shows.

hashtag comparison page on RiteTag

4. Discover associated hashtags

If you already have a great grasp of which hashtags are working properly for your model, consider using associated hashtags. These may be a little more particular than the popular hashtags you’re already utilizing, which may assist you to connect with more targeted viewers.

On Instagram, the associated hashtags are present just above the “Top” and “Recent” tabs when within the Discover section of Instagram.

hashtag page for "travel" on Instagram, highlighting related hashtags

On LinkedIn, you’ll find more hashtag suggestions after clicking on a hashtag. Select the “Discover more hashtags” buttons after clicking on the ellipsis.

Highlighting "Discover new hashtags" for #marketing hashtag on LinkedIn

5. Analyze which hashtags were successful on previous posts

Keep track of which hashtags you’ve used on previous posts. Analyze which posts have been most popular, then see if there’s a trend with the hashtags you’ve used.

In case you discover a few of your most popular posts always include a few of the identical hashtags, make a point to include these in your future posts as properly.

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