Do you want to do content curation right? You’ve come to the right place.
In this article, we will provide you with knowledge on how to source and share great content on social media.
Content that will wow your audiences and encourages them to leave a like, comment on, and share with their followers. That leads to exposing your brand to many other viewers.
But first, let’s find out some extra details before getting to why and how to do content curation right.
What is content curation?
It’s including your voice (and value) to a handpicked collection of content. Gathered from a wide range of sources, around a particular topic, that you publish and share with your followers. Wherever they may be.
You may find it easy to do. However, many do that without a strategy.
After reading this article, we hope that you’ll be more equipped (and excited) when scrolling through your content feed.
6 key advantages of doing content curation
People have to efficiently manage, organize, and share data with others in the age of information.
All the keys to the info-game are what we all know, how we handle them and share them with people.
Let’s dive in!
1. Be recognized as an expert
Perhaps numero uno for curating and sharing content. Some people build an impression of their business by things that have not shown out.
So, be deliberate about what you want followers to think of your brand.
Be it on Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and all your social media platforms. Curation content is one side of your stay-on-top-of-mind campaign for being seen as an expert in your field.
2. It’s easier than creating your own
Creating content is required less of your content marketing strategy than curating it. Writing blog posts, making YouTube videos, or making a video on TikTok takes your time and energy.
Share something wonderful already created for you.
It continues the conversation.
What a relief, too, understanding you can share what you’re already reading on your desktop, tablet, or phone. Maybe even your watch?
3. Show you’re in the sport
By showing and sharing what’s essential for your business. Every time individuals see you their feeds and screens, it’s another notch in their yup-she’s-in-the-game.
Additionally, it gets old when companies post only their stuff. It comes off as “me, me, me.”
As a social curator, you’re surely better than that.
4. Grow your network
When helping others, others help you.
Sharing and curating content may help you make connections with leaders and influencers in your industry. And, spark conversation together with your social media viewers generally.
5. Grow your business
In case you got something worth saying, created or curated, you’ve attracted individuals’ attention.
The more you share, the more eyeballs you attract.
6. Stay informed
For all the above… it’s about them. However, what about you?
Spending time discovering, sifting, and reading pieces across the web, for your industry, helps you learn more about your business.
Those are a few of the whys to do content curation. On to the hows…
How to do content curation right
You’ll want to find out the topics to share with your followers. Then find the articles for these topics. There are tools for this. You’ll see some shortly.
To determine which posts to share, let’s consider:
- Who should I share this with?
- Why would this help them?
- Is this a reliable source?
- Is it unique and worthy of sharing?
- Will it make the reader grin, snicker or blush?
Once you’re good on these, time to schedule them.
When doing this, also think about the “social media rule of thirds”:
- Share a third on personal brand promotion
- A third of curated content
- A third about the conversations occurring on social media
1. Know your viewers
Say you want a post about awesome suggestions for designing a web page rendered on a mobile device.
Glad you’re so excited about it.
However, before hitting the schedule-this button, ask those questions above.
Because this is about them, not you. You’re sharing because you’re caring about how this post will help readers do their job better (as on instance).
2. Share only what matters
Relevant. Timely. Interesting. Useful.
Otherwise, forget about it.
3. Make it personal
And consistent, too.
For example, every Monday, let’s find, share, and schedule 10 articles for the week on your Instagram.
As you are scheduling each piece, you write a blurb summarizing a key point or takeaway.
To help the reader identify with your share.
And, to associate this post with your brand.
Whether individuals read this or not, they still get to see a fascinating or quirky or useful snippet in their feed. Twice a day.
4. Promote yourself
Sharing curated or created content is a good way for you to show off yourself.
Share your content, too. Say at a 1:10 ratio. You’ll look more real, less promotional. A killer for building trust.
However, just sharing a bit about yourself.
5. Mix it up
Guilty as charged.
You should up the share-pipes to productivity, self-help, simple apps, and other human topics to improve how we work each day.
You also need to care about helping individuals get clear and underwhelmed, organized and efficient, informed and excited. Why? For people to perform their job better, every day, and feel great doing it.
Both, the topics you share and the blurbs you write contribute to this.
6. Give credit
Because it’s a nice thing to do.
And it feels good, for you and them.
Add an @mention in a tweet, or tag the content creator in an Instagram post for any content you’re sharing.
7. Schedule it
You should schedule your posts so your curations will be shown over a balance period.
However, you shouldn’t schedule too far in advance. You still want your posts to be timely.
8. Listen, socially
you should listen to find out what is working, what is not, and what is likely to change.
Now, you’ve received great ideas of why and how to do content curation right.