Step-by-Step Guide to Successful YouTube Ads (1/2)

In this article, we’ll walk you through the completely different YouTube ads and show you precisely the way to arrange a YouTube ad marketing campaign so you can begin to make use of this highly effective advertising channel to develop your brand.

With 80% of entrepreneurs believing that YouTube is the best platform for video marketing, there’s little reason to doubt that it ought to be part of each enterprise’s promoting technique. However, due to being a video platform, advertising on YouTube is a bit different than advertising on different social media platforms (and lightyears different than Google Advertisements).

Lots of entrepreneurs who haven’t embraced video advertising dismiss it because they assume it’s hard to do or expensive. However, it doesn’t need to be. There are so many different choices with YouTube advertising that we’re sure you’ll be capable of discovering a YouTube ad format that works for your model, in your budget.

Types of YouTube Ads

YouTube ads are a part of the Google Display Network (GDN). They’re an approach of advertising on YouTube or in search results to maximize user reach. Since they’re a part of Google, advertisers benefit from the huge user data available from Google. This data can be utilized to create a highly focused target audience.

There are a number of different types of YouTube advert formats:

  • Skippable in-stream adverts
  • Non-skippable in-stream adverts
  • Video discovery adverts
  • Bumper adverts
  • Masthead adverts
  • Shoppable adverts

In case you’ve been utilizing YouTube ads as a part of your marketing strategy, you most likely already know all about these advert formats. Nonetheless, let’s walk via them briefly since issues are constantly altering with expertise and the functionalities available to you.

1. Skippable In-Stream Video Adverts

Skippable in-stream video adverts are for selling video content before, during, or after other videos on YouTube and throughout websites and apps which are Google video partners. They’re out there for these marketing campaign goals:

  • Sales
  • Leads
  • Website traffic
  • Model awareness and reach
  • Product and brand consideration

How Skippable In-Stream Video Ads are Charged

There are a couple of different types of bidding you should use with this advert format. With CPV bidding (price per view), you pay when a viewer watches 30 seconds of your video (or the full video for videos below 30 seconds) or in the event that they interact with your video, whichever happens first.

With Target CPM (cost per mille), Target CPA (cost per acquisition), you pay primarily based on impressions.

2. Non-Skippable In-Stream Video Advertisements

Non-skippable in-stream adverts are for promoting your content before, during, or after other videos on YouTube and throughout Google partners. This advert format reveals the whole advert without giving the viewers the choice to skip. Advertisements are up to 15 seconds in length. They’re out there for the “model awareness and reach” marketing campaign goal.

How Non-Skippable In-Stream Video Advertisements are Charged

Non-skippable in-stream video adverts use Target CPM bidding so that you pay primarily based on impressions.

3. Video Discovery Advertisements

Video discovery adverts are used to advertise video content in places of discovery, like next to associated Youtube videos, on the YouTube mobile homepage, or as a part of YouTube search outcomes. These adverts present a thumbnail from your video together with some text. The size and appearance vary relying on where the advert appears. They’re available for the “product and model consideration” marketing campaign goal.

How Video Discovery Advertisements are Charged

This advert format is charged solely when viewers select to watch your advert by clicking the thumbnail.

4. Bumper Advertisements

Bumper adverts are 6-second (or shorter) adverts that play before, during, or after one other video. They’re not skippable. This advert format shows up on YouTube videos and throughout websites and apps which are Google video partners. They’re available for the “model awareness and reach” marketing campaign goal.

How Bumper Advertisements are Charged

Bumper adverts use Target CPM bidding so that you’ll pay primarily based on impressions.

5. Masthead Advertisements

Masthead adverts are good to drive awareness for a new product or service or to achieve a large number of viewers during a short time period. These adverts are solely available by a Google sales representative on a reservation basis. They work slightly differently relying on where they’re being viewed.


On desktop, masthead adverts autoplay without the sound for up to 30 seconds at the top of YouTube’s home feed. They will present in a widescreen or 16:9 aspect ratio format and include an information panel to the best of the video that makes use of your channel property. You may also include up to 2 companion videos within the data panel if you want.


Masthead adverts on mobile autoplay without the sound for the entirety of the video on the top of the YouTube app or mobile home feed. Just like the desktop adverts, the mobile adverts include a video thumbnail, customizable headline, descriptions, and a call to action, in addition to info from the channel.

TV screens

Masthead adverts showing on TV screens will autoplay without sound (where supported) for the entirety of the video on the top of the YouTube TV app. The adverts appear in a widescreen or 16:9 ratio and people can use their TV remotes to interact with the adverts. You may not add a CTA to masthead adverts on TV screens.

How Masthead Advertisements are Charged

Since these adverts are available by reservation solely, you’ll be charged on a fixed cost per day (CPD) or cost per thousand impressions (CPM) basis.

7. Shoppable Advertisements

YouTube made an announcement in June 2020 about a new direct response advert format that may make YouTube video adverts shoppable by together with browsable photos under the adverts to drive traffic to manufacturers’ product pages.

To make use of this new advert format, you should sync your Google Merchant Center feed with your video adverts. Then, you possibly can extend your advert’s call to action to indicate the merchandise you want to feature in your advert.

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