How to Use Facebook Stories for Business (2/2)

How to Use Facebook Stories for Business (2/2)

Continue to discover how to use Facebook Stories for business…

The way to add music to Facebook Stories

In relation to Facebook Stories, silence isn’t always golden. One Facebook study discovered that 80% of Stories that included a voice-over or music created better bottom-of-the-funnel outcomes than soundless adverts.

Music is also a wonderful tool for evoking emotion and memories. With Facebook, you may curate a soundtrack to your favorite moments just by adding music.

Right here are methods to add music to your visuals:

  1. On your app’s homepage, look to the head of your News Feed and faucet + Add to Page’s Story.
  2. Take a photo or video, or select a current one from your camera roll.
  3. Press the sticker icon then faucet Music.
  4. Select a song to capture the mood of your Story. Choose music with the label Lyrics if you need them to appear in the Story.
  5. Use the slider to select the precise clip you need to play.
  6. Lastly, tap to pick your show style and then press share.

add music option

search for music

Easy methods to use Facebook Story highlights

The blink-and-you’ll-miss-it nature of Stories has changed with the introduction of Facebook Story highlights, collections of Stories you possibly can pin to the top of your Page. Now, you may maintain your Stories around beyond 24-hours so that you and your viewers can revisit them every time.

To begin:

  1. Faucet your profile image
  2. Scroll down to Story Highlights and press Add New
  3. Select the Stories you need to function and faucet Next
  4. Give your highlights a title or alter your viewers by tapping the Facebook Story settings icon, which looks like a gear

You even have the choice to make your Stories last longer by turning on the Facebook Story archive function.

From your mobile browser:

  1. Look to the top of your News Feed for Stories
  2. Faucet Your Archive
  3. Choose settings
  4. Select Turn On or Turn Off to allow or disable the archive

Remember that when you delete a visual, it’s gone for good, and you won’t be capable of saving it to your archive.

Facebook Stories tips and tricks

Shoot vertically

The vast majority of individuals maintain their phones vertically. As tempting as it’s to shoot horizontally, landscape-style, these pictures won’t be as fast and simple to view.

In reality, studies present that folks hold their phones vertically about 90% of the time. Meet your clients where they’re by having your videos mirror how they hold their phones.

Plan ahead

One approach to make Facebook Stories a priority for your business is to create a content calendar. Creating Stories on the fly could be nice for updating audiences on live events as they occur, however, spur-of-the-moment posts may also include more errors.

Planning ahead provides you more time to brainstorm, create and polish content that shines. It additionally retains you accountable when it comes to posting on a regular schedule.

Simply keep in mind that your content shouldn’t be set in stone. If online conversations all turn to a tragedy within the information, it may appear a little out of touch to concentrate on self-promotion. Don’t be afraid to make adjustments to your plan as wanted.

And, if you want to know methods to delete a story on Facebook that’s already gone live, you possibly can click on the three dots on the top right of your story for the delete button.

click three dots to delete story

Use templates

Not everybody has a strong eye for design. Not to worry — you should utilize templates to assist convey your brand’s vibe, whether that’s minimalistic, a retro aesthetic, or a whole mishmash of concepts.

You should utilize free templates from firms such as Adobe Spark. Their creative team put collectively a set of 20 free stories templates you should utilize to create engaging and visually gorgeous content.

You also have the choice to use Fb’s own Story templates for adverts that can be utilized throughout Facebook, Instagram, and Messenger. Simply choose a template after creating an in Ads Manager and customize as wanted.

Below is an instance of a final post on Instagram, however, both platforms share the same interface when it comes to Stories.

social media story templates

Supply: Facebook

Add Captions

The future is accessible. You need to ensure you’re creating content that all audiences can take pleasure in. Likewise, many individuals watch Stories with their phone on silent. They could miss your message in case you don’t add captions.

At present, Facebook doesn’t have an auto-generated captions choice for Stories. However, there are video enhancing apps out there that may sync text with your voice, such as Clipomatic or Apple Clips, for those who don’t need to add it in manually.

Include a CTA

Stories can do more for your business than assist create a pretty image. By including a call-to-action (CTA) in your posts, you may encourage audiences to go to your blog, buy a product, choose up the phone, and more.

Wondering the way to add a link to your Facebook Story to encourage action?

In case you’re looking to measure brand awareness, attain, or video views, you possibly can choose to Add a website URL in Ads Manager and then choose your CTA from the dropdown menu. These will pop up at the backside of your Story.

Available call-to-actions on Facebook Stories include “Shop Now,” “Contact Us,” “Subscribe,” Sign Up” and more. All Facebook business Pages have the choice to make use of CTAs, no matter their follower count.

For example, Overstock uses a CTA at the end of their Story to encourage potential clients to jump on their subsequent furniture buy.

Overstock call to action

Supply: Facebook

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