Brand advertising on YouTube has been around for a while now. However, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. This action can be visiting a site, sign-up, download, or purchase, which an advertiser can then track and measure later. Google has recently shown an increasing interest in expanding YouTube’s offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. So it’s an ideal time to capitalize on a social platform that’s currently less competitive, slightly more affordable. And be informed that this platform has a goldmine of nearly 2 billion monthly engaged users ready to take action. Read this article to know more about how to leverage YouTube advertising for your next direct response campaign.
YouTube is one of the world’s biggest platforms for people to advertise. Let’s take a look at YouTube Statistics that show how popular YouTube is. YouTube now is the second-biggest search engine that has 1.9 billion monthly active users. 50 million of them are content creators, they upload 576,000 hours of video to YouTube every day. Do you want to be one of over 90% of U.S. businesses? You just need to start creating a YouTube business account and marketing on YouTube. This complete guide will allow you to understand YouTube Ads.
By the time you’re finished reading, you’ll know the way to navigate YouTube’s ad manager and understand the platform’s six ad formats. You’ll also have a firm grasp of YouTube ad targeting, and have a better sense of how to get money from your channel.
Read more to know:
- YouTube video ad formats
- How to set up video ads on YouTube
- YouTube non-video ad formats
- YouTube ad specs
- Best practices for YouTube ad