With the introduction of smartphones, the number of users shifting to these devices for all of their needs, including video viewing such as YouTube, has increased dramatically. The increased use of phones has also changed the way of advertising on the platform and ensuring a seamless experience on the mobile phone. Vertical Video YouTube Ads have been launched. In the following sections of the article, we will dig deeper into Vertical Video YouTube Ads.

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Vertical video ads are taking over YouTube! According to a study by Google, more than half of all video views on mobile devices now come from vertical videos. That’s because people are watching more and more videos on their phones and tablets. If you’re not yet creating vertical video ads, you’re missing out on a huge opportunity. This blog post will show you how to easily create vertical video ads for YouTube.

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How to Live Stream on YouTube (1/2)

Last Updated on January 15th, 2021 at 12:02 pm

How to Live Stream on YouTube (1/2)

YouTube is an unbelievable platform to construct a loyal and engaged viewer that feels personally related to you. In case you’re seeking to take your personal interaction with your viewers to the following level, you must think about adding live streaming to your YouTube strategy.

Once you live stream on YouTube you possibly can interact with your viewers in real-time, respond to their questions and comments directly, and allow them to interact with you in an unedited way.  More than this, it’s a good way to grow your audience on YouTube and construct up trust with your subscribers.

In this article, we’re going to take you through the way to live stream on YouTube, easy methods to promote your live streams, and more. Continue reading →


Leverage Your Brand Advertising on YouTube (1/3)

Last Updated on August 18th, 2020 at 10:26 am

leverage YouTube advertising

Brand advertising on YouTube has been around for a while now. However, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. This action can be visiting a site, sign-up, download, or purchase, which an advertiser can then track and measure later. Google has recently shown an increasing interest in expanding YouTube’s offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. So it’s an ideal time to capitalize on a social platform that’s currently less competitive, slightly more affordable. And be informed that this platform has a goldmine of nearly 2 billion monthly engaged users ready to take action. Read this article to know more about how to leverage YouTube advertising for your next direct response campaign.

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