Recently, Fb has been making a number of modifications of Facebook ad campaign structure to its promoting merchandise, principally to simplify issues, in different phrases, to remove issues. However, in this case, it appears to be like like we’re including one thing new to the combination.
Right here is the diagram revealed by Fb itself and, as you possibly can see, there’s a new aspect referred to as Advert Set, and this adjustment how campaigns are structured.
So right here is how the brand new marketing of Facebook ad campaign structure works:
You begin by establishing a marketing campaign primarily based on one particular Goal. You most likely do not forget that, not too way back, Fb modified “Ad Types” for “Objectives” with the aim of letting entrepreneurs concentrate on the aim of the marketing campaign as an alternative of the kind of advert.
Which means that the marketing campaign will now be decided by that objective. To present you an instance, a marketing campaign may be designed particularly to drive site visitors to your website. The whole lot inside this marketing campaign shall be centered on that purpose.
If in case you have been working Fb advertisements for some time, you understand Goals had been a part of the Advert settings.
Additionally, Fb didn’t point out any adjustments to the precise set of Goals, which for the time being are: Web page Submit Engagement, Pages Likes, Clicks to Website, Website Conversions, App Installs, App Engagement, Event Responses, and Offer Claims.
That is the layer that has been added to the construction. You possibly can arrange a number of advert units inside a marketing campaign.
Advert units will make it easier to assign completely different budgets and schedules, however most significantly, it is possible for you to section your marketing campaign to totally different goal audiences and measure the outcomes independently.
Similar to Advert Units, you possibly can create a number of advertisements inside them. At this stage, you’ll manage the precise content material of the unit, in different phrases, you may create advertisements with totally different photos, hyperlinks, and duplicate.
You’ll nonetheless be capable of customizing the bidding for every advert unit.
Yet another factor to think about is that current campaigns will probably be mechanically migrated to the brand new construction, however, their supply and spending won’t be affected.
- The Marketing campaign controls the Goal
- Advert Units will manage the budgets, schedule and goal audiences
- Adverts will carry the content material (Photos, copy, hyperlinks)
I personally suppose that, whereas it seems like a bit extra work, it’s a higher group that may even be translated into higher reporting.