Let’s continue to find the best way to increase Instagram engagement rate. This article will go into detail about how to boost Instagram engagement rate. This is accomplished through legitimate ways that reach actual people (not bots).4. Utilize video content
The video is captivating and eye-catching. It’s not necessary for you to perfectly edit these videos. Shoot right away, make a quick edit, then publish, that is it.
5. Hashtag is still a thing
Think carefully and deliberately while selecting your hashtags. You can use them to connect with a particular community, join a hot topic discussion, promote a campaign, or highlight your service offers.
6. Instagram story
Instagram Stories can reach a huge audience. Every day, 500 million individuals use Stories, and 58% of those people claim that after seeing a brand or product in Stories, their interest in it has increased.
7. Try live streaming
Streaming live videos on Instagram Live is a fantastic method to interact with viewers and increase engagement. With live video, you can welcome visitors in an engaging, intimate way and respond to questions right away.
8. Carousels posts
Carousels stand for posts containing multiple photos, and they are great for increasing engagement. These posts will re-appear to followers who did not interact the first time. That means you get a second, or even more, a chance to impress your audiences.
9. Content to save
You can increase engagement by producing content that people will want to add to their Collections. The best example of this is the account @so.informed, which produce reference resources for complicated subject. These are perfect for later and people will want to add to the Collection.
10. Rep follower’s comments
Just try to reply to as many comments as you can. Your followers will feel seen, heard, and eager to engage with you when you join the conversation.
11. Post frequently
Your followers have more chances to interact with you as you post more frequently. To keep your feed interesting and your followers engaged, commit to a regular posting schedule.
12. Understand your audience
If you don’t know your audience, it might be difficult to create engaging content. Your brand voice, the type of content you post, and even the days and hours to publish will all be influenced by the demographics of your target audience.
How do you tell if your Instagram Engagement Rate is good?
As of October 2022, these were the global average engagement rates for business accounts on Instagram:
- All types of Instagram posts: 0.54%
- Postings on Instagram: 0.46%
- Instagram video posts: 0.61%
- Carousels posts: 0.62%
Your engagement rate might be impacted by your follower count. As of October 2022, the following are the average engagement rates on Instagram for business accounts per follower:
- Less than 10,000 followers: 0.76%
- 10000 to 100,000 followers: 0.63%
- Higher than 100,000: 0.49%
Generally speaking, you get less engagement the more followers you have. Because of this, it’s frequently wiser to work with “smaller” Instagram influencers for influencer marketing collaborations. That’s it! Just give it a go and increase your Instagram engagement rate.