Live streaming has proven itself over and over again, unlike social media content formats. During the pandemic lockdown, virtual events, workshops, and webinars on platforms like YouTube Live were crucial. However, they are even becoming more well-known right now. Learn how to stream on Youtube Live, why it should be a component of your YouTube marketing plan, and advice for producing interesting live content in this article.
Youtube Live
The live streaming feature on YouTube called YouTube Live enables content creators to interact with their viewers in real time via video and chat. By selecting “Live” from the left sidebar on YouTube’s desktop site, users can see the top live streams currently trending in their country.
Your Live videos and streams can appear on your audience’s YouTube feed if they have subscribed to your channel, previously watched or liked your content, or interacted with related material to yours.
What can Youtube Live bring to you?
Take into account these unique ways that YouTube Live can help you connect with your audience:
- Organizing online events: Physical activities can take time and money to plan. For virtual workshops, webinars, and product launches, YouTube Live is a great alternative.
- Real-time interaction with your audience: You can interact with your audience directly through live streaming. Building closer relationships with your audience since you are having a two-way conversation with them.
- Instant response to questions: Going Live on YouTube enables you to quickly answer questions and comments, just like with any in-person event. Higher audience pleasure results from this. You can immediately solve problems, teach, and even respond to questions about your product.
Wondering how to use streaming for selling products and shopping, click here to find out!
Guide to live stream on Youtube
Turn on live streaming
You must first allow live streaming on your device or devices before you can access YouTube Live. These steps must be taken if you’re using a web browser: First, open YouTube on a browser. Then, select “Create” from the top menu. On the other hand, follow the steps below if you’re using an Android, iPhone, or iPad mobile device or tablet: Launch the YouTube app. At the bottom, click the Create symbol. Finally, hit “Go Live”.
Even though you might be eager to dive in, there are several conditions you must first fulfill:
- Verify your channel—it’s a quick and easy procedure.
- Stay away from any YouTube live streaming restrictions from the previous 90 days.
- A minimum of 50 subscribers are required to launch on mobile devices.
- Be patient; it may take up to 24 hours after you activate live streaming.
Select a stream type
There are three ways to live stream on YouTube:
Mobile: going live from a phone or tablet. This is a wonderful choice for sharing quick updates while traveling or for vlogging.
Webcam: To broadcast live, all you need is a computer and a webcam. This is great for basic live streams that don’t require a lot of resources.
Encoder: This is perfect for interactive presentations, podcasts, gaming, and concerts.
Title, description and thumbnail
The time to start streaming on YouTube Live is almost here!
The only thing left to do is select a catchy thumbnail image, title, and description for your live stream.
Make a catchy title for your live stream: A well-written title might make the difference between someone clicking on it or scrolling right past it. Ensure that you choose names for your videos that are captivating and descriptive.
Optimizing your description: Your live stream description should contain crucial keywords, such as the title, to raise its position in search results.
Create a unique thumbnail: Most likely, the first thing viewers will see about your live stream is your thumbnail. So make an effort to make them appealing!
Start your streaming journey
No matter where your audience is located, live streaming is a special way to interact with them on a personal level. You can utilize YouTube Live to build your business in a ton of different ways, including conducting live events, workshops, Q&A sessions, and product launches. Hope that you can make the best out of it!