Lupita Cardoza, Maggie Magaa, and Priscila Arias, three Mexican beauty and lifestyle content creators, discovered live video to be an effective way to connect with their fans and drive results for their Facebook Pages. They prioritized the creation of live content through Facebook Live. They saw an exponential increase in video views and interactions on their pages in just six months.
So, what makes them win on Facebook through Live Video? Learn more about how to drive engagement on Facebook with live video now!
How to Drive Engagement On Facebook with Live Video
To achieve this success, they identified the most interesting themes for their respective audiences and dramatically increased live video production. From May 2021 to October 2021, Lupita Cardoza produced 235 live videos (352 percent more than the previous year), which received over 144 million views. “I didn’t use live video very often before the last few months.” “With the most recent results, they’ve become part of my daily content strategy,” Lupita explained.
1. Lupita Cardoza
Lupita learned the value of pre-production, from having a script with key ideas to having materials and props on hand for her broadcast. She also keeps a topic schedule and is always on the lookout for trends in order to create relevant content for her audience. She’s discovered that going live for two hours works well for her.
“Viewers are much more interested in learning about my life and routine than any other subject,” Lupita said. “At first, we attempted to discuss empowerment, with entrepreneurship serving as the primary nucleus. But speaking about life and showing my daily activities have had a greater impact on my viewers.”
2. Maggie Magaa
Live video also had an impact on creators who had never tried the format before, such as Maggie Magaña. From May 2021 to October 2021, the creator received over 54 million views and saw an increase in interactions, comments, and sharing.
She’s now using live videos as part of her expanding digital strategy, such as the video in which she shared her eyebrow tinting experience with her fans. She considers her audience’s preferences when planning future videos and what people are more likely to share with their friends and followers.
In terms of video duration, she’s discovered that some topics are better than others at retaining viewers. She discovered that a 20-minute live video generates high audience engagement.
Maggie has some people working for her, and this collaboration has been beneficial to her creative process. For her, “creative meetings that include brainstorming, theme development, a weekly agenda, and trend discovery” are critical to the success of live videos.
3. Priscila Arias
Priscila Arias, the creator of La Fatshionista, produced 95 videos and received over 15 million views from May 2021 to October 2021, representing a 3,059 percent increase over the previous year. Content, not fancy sets or overpriced equipment, in her opinion, is what makes a live video successful and keeps audiences coming back.
Priscila mentioned that, while successful, live video has its drawbacks, such as interacting with her fans while doing something else, such as putting on makeup for Halloween.
Priscila has a team that assists her in keeping up with the comments as they come in. Engaging with fans in real time, in her experience, helps boost engagement on live video.
4. What should creators do on Facebook Live?
All three creators offered the following advice to aspiring creators interested in experimenting with Facebook (or Instagram) Live:
- Respond to fan inquiries
- Make use of tutorials to show your audience how to do something.
- Partner with other creators; broadcast a conversation with a guest.
- Make sure your content is personable, for example, by sharing a daily activity.
- Use live to make a big announcement, such as the launch of a new product. You can use it in the launch of a new business venture.
5. Best practices to help you fine-tune your live strategy
Here are a few more best practices to help you fine-tune your live strategy:
- Schedule your live broadcast ahead of time to maximize reach.
- Choose topics that are relevant to your audience and keep your stream at least 20 minutes long.
- Prepare a script and everything else you’ll need for the broadcast ahead of time.
- In other posts and stories, mention your live video.
- A Q&A session to respond fan questions.
- Prepare a live transmission with the Live Producer and Live Broadcast tools.
- Mention and recognize fans who support you with Stars during your live broadcast.
- Display the area where you create your content.
Bonus: If you want to know more about Facebook algorithm in 2022? Learn more here!