Continue to discover measure your success by TikTok Analytics.
Understanding TikTok metrics
“Viral” is a word that comes up typically in relation to TikTok. However, the buzzword doesn’t imply much unless it’s backed up with the proper data. Here’s a rundown of the TikTok analytics you need to keep your eye on, and why you should track them.
TikTok Analytics Overview
The Overview tab provides a summary of the following metrics.
Video views: The entire variety of times your account’s videos were considered over a given period.
Followers: The whole tally of TikTok users that follow your account
Profile views: The variety of times your profile was considered over the chosen period. This TikTok metric is an effective indication of brand interest. It measures the number of people that preferred your video enough to check out your profile, or people who are curious to see what your brand is up to on the platform.
Go to the Follower Tab to find out about your viewers. Along with key demographic stats, you can also see what your followers are excited about, making this part a great source for content inspiration.
Gender: Here you’ll discover the distribution of your followers by gender. In case you’re happy with your niche, keep playing to your crowd.
In case you’re trying to grow your viewers, contemplate creating content material with more common enchantment. Or associate with a related influencer to achieve publicity with different crowds. For instance, a cosmetics brand might wish to team up with a TikTok influencer like Tyler Brown to achieve his audience.
Top territories: Where your followers are from, ranked by nations. Preserve these locations in mind in case it makes sense to localize content material and promotions. A maximum of five nations is listed here.
Follower activity: This reveals to you the times and days that your followers are most active on TikTok. Search for when activity is consistently high, and post regularly in that time slot.
Movies your followers watched: This part permits you to get away from the content that’s most popular with your followers. Take a look at this part typically to see if it sparks any ideas for content. It’s additionally a great place to scope out potential collaborators.
Sounds your followers listened to TikTok trends are underscored by tracks, so check the top sounds your followers have listened to see what’s popular. Trends move quickly on TikTok, so in case you use these outcomes for ideas, plan for a fast turnaround.
From the Content tab, you’ll be able to measure the efficiency of your content.
Trending videos: Shows you your top nine videos with the quickest growth in viewership over the previous seven days.
Individual Post Stats
Total like count of post: How many likes a post has obtained.
The total variety of comments: What number of comments a post has obtained.
Whole shares: The variety of times the post has been shared.
Total playtime: A cumulative total of the time folks have spent watching your video. This stat doesn’t reveal much on its own, however, could be compared with different posts to find out your account’s average total playtime.
Complete video views: The variety of instances a post has been considered.
Average watch time: The typical amount of time individuals spent watching your video. This gives you a great indication of how successful you had been at maintaining attention.
Traffic source types: Where traffic on your post comes from. Traffic sources include the For You feed, your profile, Following feed, sounds, searches, and hashtags. In case you’re utilizing hashtags or sounds to spice up exposure, here’s the place you’ll see how well that worked.
Audience territories: This part shows your reached audience (total variety of users who watched your video) and the top locations of viewers for the post. In case you created a post or campaign for a particular location, here’s the place you’ll see if it reached them.
Other TikTok Analytics
Hashtag views: The variety of times posts with a given hashtag have been watched.
To see what number of views a hashtag has obtained, seek for the hashtag within the Discover tab. An overview of the search outcomes will appear within the Top tab. From there you’ll be capable to see the variety of views, related hashtags, and some of the top videos that use the tag.
Total likes: From your TikTok profile, you’ll be able to see a grand total of the variety of likes you’ve seen on all of your content material. This TikTok metric could be used for a rough estimate of average engagement.
TikTok engagement rates: There are different ways to calculate social media engagement rates, and TikTok is no different. These are the two major formulas marketers use:
((Variety of likes + Variety of feedback) / Variety of Followers) * 100
((Number of likes + Number of feedback + Number of shares) / Number of Followers) * 100
Since like and comment metrics are visible on the platform, you’ll be able to easily see how your TikTok metrics compare with different accounts. Or scope out the engagement rates of influencers before teaming up with them.
Average engagement estimate: For a back-of-the-envelope estimate of an accounts’ average engagement, try the next.
- From a profile, click on Likes to see the complete total.
- Count the variety of videos posted.
- Divide likes by the variety of videos.
- Divide this quantity by the accounts total number of followers.
- Multiply by 100.
Remember that most engagement rate formulas embrace comments along with likes so you shouldn’t compare these outcomes with these calculations. However, since it’s time-consuming to count overall comment totals, this formula can be utilized as a fast method to compare accounts in-house.