Fun fact: YouTube is the second-most visited website in the world behind Google – its parent company.

Fun suggestion: Your brand should appear there.

The chance to engage with your audience on YouTube is huge. It’s the most popular social platform among U.S. adults, and nearly 75% of Americans use the social video website, in comparison with the 69% who use Facebook.

More than half of those users go to YouTube every single day. Wouldn’t it be good if they took a look at your content while they were there?

Fortunately, it’s not difficult to get some steps to create a YouTube channel. Creating a successful YouTube channel is a bit more work… however don’t worry, we’ve got you covered there, too.

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Boosting your YouTube engagement and video rankings are about more than just pumping out video after video. You’ll get better results when you spend more time on quality over quantity. That’s how you can rank higher and nab that top spot, skyrocketing your video views and subscribers – or at least stop putting out mediocre videos because you’re trying to meet some arbitrary quota. But as anyone who’s ever tried to boost their engagement and increase video views on YouTube can tell you, it isn’t easy as you think. Fortunately, we’ve had here 26 incredible YouTube SEO tools that can streamline your path to a growing and engaged YouTube following.

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“Do not judge a book by its cover.” 

We all know and love that saying. It seems so easy to do, right? Wrong. In fact, that statement is the opposite of what people do. In the business world, how you present yourself matters. On social networks like Facebook and Instagram, your visual aesthetic is the determining factor of your long-term success. Today, we will be focusing on YouTube.

Everybody knows YouTube. YouTube is one of the largest search engines, just right after Google. It also happens to be the second most popular website worldwide. That’s why YouTube marketing is a huge strategy for businesses in every industry. (Don’t even get us started on the magic of YouTube influencers.)

So where does “not judging a book by its cover” come into play with YouTube marketing and advertising? Simply put, the target audience whose attention you’re attempting to capture will judge you based on one important factor: your YouTube thumbnail image.

There are many ways to get free YouTube subscribers and grow your channel. However, people will judge your content by the thumbnail image you show up. You want viewers to actually watch your content. So it is imperative to pay attention to the design, in a way that summarizes your content in a single image.

When you upload a new video to YouTube, the system chooses a random frame as a thumbnail. It also gives you the option to upload a custom image that you’ve previously edited on your computer.

Here are several of the best YouTube thumbnail ideas that will help you get more clicks and viewers.

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