“Do not judge a book by its cover.” 

We all know and love that saying. It seems so easy to do, right? Wrong. In fact, that statement is the opposite of what people do. In the business world, how you present yourself matters. On social networks like Facebook and Instagram, your visual aesthetic is the determining factor of your long-term success. Today, we will be focusing on YouTube.

Everybody knows YouTube. YouTube is one of the largest search engines, just right after Google. It also happens to be the second most popular website worldwide. That’s why YouTube marketing is a huge strategy for businesses in every industry. (Don’t even get us started on the magic of YouTube influencers.)

So where does “not judging a book by its cover” come into play with YouTube marketing and advertising? Simply put, the target audience whose attention you’re attempting to capture will judge you based on one important factor: your YouTube thumbnail image.

There are many ways to get free YouTube subscribers and grow your channel. However, people will judge your content by the thumbnail image you show up. You want viewers to actually watch your content. So it is imperative to pay attention to the design, in a way that summarizes your content in a single image.

When you upload a new video to YouTube, the system chooses a random frame as a thumbnail. It also gives you the option to upload a custom image that you’ve previously edited on your computer.

Here are several of the best YouTube thumbnail ideas that will help you get more clicks and viewers.

Continue reading →



It’s true, cute cat videos are hard to ignore on YouTube. But if you’re using this social media platform as part of your marketing strategy, then your brand needs to pay more attention on YouTube comments too. This post is all about how to manage YouTube comments.

YouTube comments allow the public to interact with your video content and for your brand to take part in a dialogue. And engaging with YouTube users in the comments can help you get new YouTube subscribers.

Plus, comments play an important role in the YouTube algorithm. And 70% of what people watch on YouTube is determined by the algorithm.

In this article, you’ll learn:

  • How to change the visibility of YouTube comments
  • What a highlighted YouTube comment means
  • What goes into writing a good comment
  • How to moderate and reply to YouTube comments
  • The way to make comments, search comments and filter YouTube comments
  • How to edit and review YouTube comments

Let’s get started to manage your YouTube comments!

Continue reading →



Brand advertising on YouTube has been around for a while now. However, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. This action can be visiting a site, sign-up, download, or purchase, which an advertiser can then track and measure later. Google has recently shown an increasing interest in expanding YouTube’s offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. So it’s an ideal time to capitalize on a social platform that’s currently less competitive, slightly more affordable. And be informed that this platform has a goldmine of nearly 2 billion monthly engaged users ready to take action. Read this article to know more about how to leverage YouTube advertising for your next direct response campaign.

Continue reading →



YouTube engagement is crucial to your channel’s success. When you do it right way, you build an authentic and strong relationship with your viewers and community at large. They’ll realize that they can rely on you for great content that informs and delights them—and they’ll reward you for it by returning and converting. When you do it wrong, you’ll leave your audience frustrated and dissatisfied. You’ll also watch the ROI for any of your YouTube campaigns tank—something to avoid at all costs. Here are top 5 best tips that help to increase your YouTube engagement numbers.

Continue reading →