Instagram carousel posts are one of the great features you need to use to achieve your objectives on Instagram. With a suitable strategy, you could gain more engagement, reach new audiences, and even drive more sales. Not sure how to start? In this post, we are sharing eight creative ways to create Instagram carousel posts for a brand.
8 Ways to Create Instagram Carousel Posts on Instagram
#1: Promote a Product
Instagram carousels let you share several images, and videos all in a post – which is a good way to introduce a product to your audience.
Possibly you need to share product variations, like different styles or colors, or maybe there are some vital details you need to highlight.
Take Palo Santo Studios for instance. As part of their upcoming campaign, the brand used a carousel post to share images of the collection in several color variations, worn by different models:
Not only does this tease their products, but it also includes extra contextualization for how each piece could be worn or styled – which is a wonderful strategy to encourage conversion.
No matter what your product, service, or content is, Instagram carousels provide a good chance to dig into the details, inform your audience, and encourage clicks.
#2: Curate “In the Moment” Photo Dumps
Photo dumps are just like the early years of Facebook once you’d dump a night’s worth of images into an album and publish without the care of being aesthetically pleasing or not.
And now, that same sentiment has discovered its way onto Instagram.
These gallery-like posts function with multiple, random images and videos, similar to a snapshot gallery of your life. Think casual selfies combined with photos of random clouds, a half-eaten apple, and a beach.
They are a mini collection of unpolished visuals that inform a story or mood, and since they feel more personal than a single grid picture, they have become particularly popular among the creator group.
Primarily, it’s a way to publish without the pressure of perfection, engaging with your follower in an authentic, relatable way.
Use the power of photo dumps to showcase a fast recap of your month, a day in your life, or showcase a recent event.
#3: Unveil a Before and After Reveal
There is something so satisfying about a transformation. Instagram carousel posts are one of the ideal ways to show a before and after.
Take a look at how @golde uses carousel posts with UGC content to reveal skincare transformations:
Before and after reveals are a good way to indicate the real-life impact of your services or products, which is an extremely effective sales technique.
Plus, the promise of a reveal usually sparks curiosity, prompting more swipe-throughs. A win-win, as the Instagram feed algorithm will recognize this additional engagement and promote it to new users.
TIP: Level up your engagement chances by asking users a question in the caption.
#4: Invest in Brand Storytelling
Instagram carousel posts are a good way to inform your brand’s personal story, without disrupting a carefully curated feed.
The trick? Be sure your first carousel image is aligned with your Instagram aesthetic, and you’re free to add nearly any image then – no matter how grainy – to your post.
These could be photos of your first office, early product sketches, or a snapshot from your first company meeting.
Take a look at how Tom’s Perfect 10 founder, Tom Bannister, shares his company’s origin story in their feed:
Equally, you need to use this method to introduce members of your staff or share photographs from a volunteer exercise that your organization took half in.
These are all good ways to grow a stronger connection with your followers. And more importantly, can humanize your brand on Instagram.
#5: Provide Custom Recommendations
Carousel posts are also good for enhancing visibility with your audience so why not capitalize on this format to make digestible content that gives your community real value?
By crafting tailored content – up to 10 slides – you could relay vital product info and context to your group.
Whether you’re providing a how-to guide, a particular product suggestion, or a personalized routine.
For example, Glow Recipe uses a carousel post to share how their serums work in tandem to fight dry, dull, oily, and balanced skin:
By utilizing a carousel format, Glow Recipe could help audiences with personalized suggestions, tailored to their particular skincare concerns.
Sparking a ton of value and a pretty chatty comments section, too.
#6: Showcase Customer Reviews
A brand’s success is usually closely influenced by customer feedback. When you’re getting good ones, it makes sense to share them via Instagram carousel posts.
Sharing positive feedback with your followers is a good way to improve your visibility, generate interest in your services or products, and build brand trust on Instagram.
See how Naked Beauty Bar lets their five-star body balm feedback do all the talking:
Instagram is an amazing channel to share your customer feedback. And carousel posts could help improve credibility and encourage more sales.
#7: Round-up User-generated Content (UGC)
Alongside buyer feedback, UGC is one of the most trusted types of content that you could share on your Instagram account.
With a great UGC strategy, you could improve brand loyalty, strengthen a sense of community on your channel, and drive more sales.
And what’s better than a single piece of UGC? Well, a lot of pieces of UGC.
For instance, Gil Rodriguez curates a roundup of posts from their community to showcase their popular Chiquito Crops:
This gives valuable styling context to their wider audience, while also encouraging members of their community to jump on the UGC bandwagon for the chance to be featured.